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John Busch

on 29 April 2010

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Transcript of Practice

Double click anywhere & add an idea Luiz Inacio Lula da Silva -President of Brazil -Popular 2 term President of Brazil
-Significant economic growth has solidified Brazil as the main
economic power of Latin America
-Former factory worker with a 5th grade education
-Mr. da Silva fostered Brazil's growth through a centrist combination
of respect for financial markets and targeted social programs
-Developed many hihg profile environmental programs however he will
be best known for economic growth and shrinking the income gap Governor Eduardo Braga of Amzonia -Environmental Personality of the Year 2007
-Governor Braga’s state joined the Indonesian
Green Governors in a pact to prevent deforestation and degradation in their provinces Dr. Carlos Nobre -Brazil Environment Personality Award
-Executive secretary of the Brazilian Climate Change Research Network
-Executive coordinator of the Global Climate Change Research Programme
Environmentalism & Civic Action in Brazil Three Distinct Waves 1. 1950-1970s
-A conservation movement based in science
-Military government reign began slow transition to democracy in late 1970s
-Groups took adtantage of the innovative atmosphere to enact new legislation
-Did not reject ideals of development, just wanted to ensure policies implemented in a rational way
2. Late 1970s-1989
-Much more direct critique of authoritarianism, blaming it for the desecration of nature and disrespect for human life and health
-Moving toward a more political appropriation of environmentalism.
-Great deal of social reform at the time (Women's rights etc.)
-Environmental groups formed broad alliances
-Some joined environmental groups simply as a way to engage in the more open opposition to the military government.
3. 1990-Present
-Environmentalism increasingly politicised, but not necessarily partisan
-Increased foreign involvement on economic, political, and environmental issues
-Economic cycles have strained to government position between economics and environment
-Democraic transition actually opened channels for individuals and organization to exploit the resources of the Amazon. Diesel Ad Campaign Conclusions -Current imagery has been overused in the US
-Interest peaked in 2006 and has since declined
-Need to establish new images to reconnect with people
-New direction, re-framing the issues
-Images have created awareness but not action
-Brazilian environmentalism is deeply rooted in social and political contexts
-Brazilian environmental leaders often political members
-View rainforest as a balance between economic and environmental values -Eco-Tourism massive potential
-Need to balance economic value from Amazon and environmental concerns Legislation
Type of Environmental Problems
Percieptions of Climate Change
Conclusion Types of Environmental Problems United States Brazil -Transportation
-Agriculture/Land Management
-End-user consumption -Deforestation
-Ecosystem modification (dams)
-Cattle ranching
-Infrastructure expansions Legislation United States Brazil Comprehensive Climate Plan Developed to supplement prior legislation (Available for public discussion in October) 1. Mitigation & Vulnerability
2. Impact & Adaption
3. Research & Development
4. Empowerment & Divulgation Goals:
-7,000 MW of power from renewable energy between 2008 and 2010
-A moratorium on the selling of soybeans that come from deforested areas of the Brazilian Amazon
-Increasing production of ethanol from 25.6bn litres in 2008 to 53.2bn litres by 2017

Preceptions of Climate Change United States Brazil -6 Americas -Most people concerned or cautious
-America more than most countries is resistent to legislation or mitigation policy
-Interest spiked in 2006 when An Inconvenient Truth came out
-Helped establish certain images of climate change -88% say that human activity is a significant cause of climate change
-76% says the problem requires major steps starting very soon
-Globo TV is the largest media conglomerate in Brazil
-Committed itself to dealing seriously with global warming and is developing a sustained public education campaign on climate change
-One of first major media companies to broadcast environmental programming and discussion -Brazilian Public Awareness of Climate Change high Sources -Red Green and Blue.org Icons/Imagery United States Brazil NGO's GreenPeace -Polar Bears
-Glaciers Melting
-Wind Turbines Sierra Club -Flourescent Lightbulb NRDC -Polar Bears Stopglobalwarming.org -Desertification
-Smokestacks Icons Leonardo DiCaprio Robert Redford Brad & Angelina Al Gore Imagery Alarmist images encourage fear and guilt reactions in the US
-Drowning polar bears
-Deserts & extreme drought
-Smokestacks & air pollution These images have not changed over the years since they first appearned in the public.
Why are we still using them?
Will they have a stronger, or different impact today than some year earlier? Advertising -Need a shift in advertising that enforces a new technique: -i.Solution-based (fluorescent bulbs-capitalism), optimistic
-ii.Adaptation = new york swimming pool, diesel ads
-iii.Reframing the issue and not tying these to big image of “scary CC”
-iv.Moral code-simply the right thing to do Icons Imagery The Amazon Rainforest -Delicate balance of culture and nature
-Huge economic potential Imagery & Perceptions of Climate Change in the US and Brazil
John Busch
Lindsey Mock
Antonio Molinero
Justin Wyborny ENVS 4800
Spring '10
-Al Gore Online. http://www.algore.com/
- "As conseqüências do aquecimento global para o Brasil". Globo TV. http://fantastico.globo.com/Jornalismo/FANT/0,,MUL696210-15605,00.html
-“Brazil focus.” 2009. Engineering and Technology. Vol. 4 Issue 18, p52-5.
-Campanhana Brasil 2020. http://brasil2020.com.br/
-Center for International and Security Studies at Maryland. http://www.cissm.umd.edu/
Colin Brayton World Press. http://cbrayton.wordpress.com/2007/
-Doyle, J. (2007). Picturing the clima(c)tic: Greenpeace and the representational politics of climate change communication, Science as Culture 16(2), 129-150.
-Green Peace Online. http://www.greenpeace.org
-Guardian Environment Network. http://www.guardian.co.uk/environment/series/guardian-environment-network
-Fearnside, Philip. 2003 “Conservation Policy in Brazilian Amazonia: Understanding the Dilemmas.” World Development. Volume 31. Issue 5, Pages 757-779.
-Hansen, A. and Machin, D. (2009) Visually branding the environment: climate change as a marketing opportunity, Discourse Studies, 10,
-“Inhabitat: Design Will Save the World” – image of swimming above NY link: http://www.inhabitat.com/2008/11/29/climate-change-activism-hsbc-bank/.
-"Interview with Dr. Carlos Nobre, recipient of the WWF-Brazil Environment Personality Award". http://wwf.panda.org/wwf_news/features/?179861/Interview-with-Dr-Carlos-Nobre-recipient-of-the-WWF-Brazil-Environment-Personality-Award
-Keim, Brandon. "Are Diesel’s “Global Warming Ready” Ads Evil … or Fun?". Wired Science Online. http://www.wired.com/wiredscience/2007/10/are-diesels-glo/
- "Luiz Inacio Lula da Silva". NY Times Online. 2 April 2009. http://topics.nytimes.com/topics/reference/timestopics/people/d/luiz_inacio_lula_da_silva/index.html
-Maibach, E., Roser-Renouf, C. and Leiserowitz, A. (2009) Global warming’s six Americas: an audience segmentation analysis, Yale Project on Climate Change and George Mason University Center for Climate Change Communication.

-Manzo, K. (forthcoming) Imaging vulnerability: the iconography of climate change, Area, DOI 10.1111/j.1475-4762.2009.00887.x.
-Monga Bay. http://rainforests/mongabay.com/25brazil.htm
-Natural Resource Defense Council. http://www.nrdc.org/
-O’Neill, S. and Nicholson-Cole, S. (2009) Fear won't do it: promoting positive engagement with climate change through visual and iconic representations, Science Communication, 30, 355-379.
-Open Congress Online. http://www.opencongress.org/bill/110-s2191/show.
-Sidev Net. http://www.scidev.net/en/policy-briefs/brazil-climate-change-a-country-profile.html
-Sierra Club Online. http://www.sierraclub.org/
-State of the World Forum. "2020 Climate Leadership Campaign". http://www.worldforum.org/Join-Brazil.htm
-StopGlobalWarming.org. http://www.stopglobalwarming.org/
-The Burning Season Movie. http://www.theburningseasonmovie.com/characters/other-characters/governor-eduardo-braga-of-amazonas-brazil/p/131
© Red Green and Blue
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