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Persuasive Speech Conventions

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Emma Smith

on 27 May 2015

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Transcript of Persuasive Speech Conventions

Persuasive Speech Conventions
Anecdotal evidence

Colloquial language

Emotive language


Expert evidence

Formal language


Rhetorical questions

Facts and Statistics

We and You

Anecdotal evidence
a short of a particular incident or event , especially of an interesting or amusing nature.

"All pit bulls should be made to wear muzzles. I saw a pit bull viciously attack a child once."
Rhetorical Questions
Asking a question will no expected answer. Used to make the audience think and ponder.

"If we don't act now, whats doing to

"What will you do when the time comes?"
Expert Evidence
Using evidence from a person who is a specialist in their field.

Child psychologist, Joan Williams, states that play is essential for learning.
Emotive Language
Words that bring about an emotional response from the audience.

Non-emotive: Another person in the bar was injured by the man's glass.

Emotive version: An innocent bystander suffered facial injuries when the thug launched his glass across the bar.
Metaphor and Similes
Simile: comparing one thing to another.
"The summer breeze was like a swarm of butterflies."

Metaphor: The use of a word or phrase to refer to something that it isn't.
"The house was crouched between the hills."

Formal Language
Using sophisticated and proper terminology.

Informal: Johno and I stopped at the servo.
Formal: John and I stopped at the service station.

Informal: He fell and split his head open.
Formal: He fell and fractured his temporal bone.

Colloquial language
Informal language that is appropriate , ordinary or familiar.


also know as Hyperbole.

Giving something emphasis.

"I've told you million times."

"I have a ton of homework."
Facts and Statistics
Just like expert opinion, facts and statistics
add creditability to a speech.

Over 80% of students said they received too much homework.

We and You
By using 'we' it engages the audience and states that the issue is one of great importance
"We must act now!"

"It is up to you!"
Using 'you' makes the listener accountable. That they personally must act.
It helps make you and the audience feel comfortable.
It can help break the speech up but it needs purpose.

"How much does a polar bear weigh?" "Enough to break the ice"
If there was any ice for them. The melting ice caps.......

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