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Keith Haring: Postmodernity hits the streets

This Presentation was prepared by Joseph Brooke, Jessica Daly, Nicole Kemp, Olivia Lo Schiavo and Jitske Wiersma. It explores the concept of postmodernity through the example of street art- a movement prompted by the works of artist Keith Haring.

Nicole Kemp

on 16 March 2016

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Transcript of Keith Haring: Postmodernity hits the streets

design by Dóri Sirály for Prezi
Keith Haring's Mural was painted on the wall of the Collingwood Technical College.
The shift to postmodernity is indicated in the changing use of the building:
• Initial construction in 1912/13, Collingwood Technical School
• Small additions in 1923
• Majority built around the World War 2 era and was used to retrain returned soldiers
• Construction of the complex substantially completed in the 1950s, renamed Collingwood Technical College
• CTC closed and was henceforth occupied by Northern Melbourne Institute of TAFE and Circus Oz
Street art is indicative of the key concepts
Street art has impacted on the structure of art education today.
In postmodern times, educational tools and resources have reformed.
Art education has moved from a modern-era discipline-based pedagogy to the postmodern-era pedagogy of visual culture.
Social Efficiency Ideology (see video below).
Street art has become a typical exposure to students studying Visual Arts in Australian secondary schools.
Schools conform to visual culture by producing art outside and around the school.
Educational lesson plans readily accessible globally.
Street Art in Education
The Collingwood Technical College
Street art and tourism
Keith Haring Mural
Joseph Brooke- S00173030
Jessica Daly - S00166426
Nicole Kemp - S00166374
Olivia Lo Schiavo - S00172075
Jitske Wiersma - S00166488

“If commercialization is putting my
art on a shirt so that a kid who can't
afford a $30,000 painting can buy
one, then I'm all for it”.
Keith Haring

Move from high art to low art.
Breaking the barriers between fine, low & high art & popular culture.
Performance art, collage & appropriation.

Transient, temporary and ever-changing.
Fast rise in popularity and incidence.
Breaking down of boundaries.
Freely available.

Capitalism and Commodification

Furthermore the physical boundaries
- traditional gallery walls -
are broken down and art becomes public and freely available
Keith Haring in front of one his signature computer pieces.

Shifting Demographics of Collingwood:

Previous manufacturing buildings --> residential buildings

Working class in late-modernity --> highly gentrified cultural hub

Carpentry Students at Collingwood Technical School, 1914
Collingwood Technical School students, making boots, 1930s
Collingwood Technical School students, attending mini-lectures on bees, railways, mine-sweeping, paper, submarines, sheep and dairying, 1930s
Parallels can be drawn between the development of Collingwood Technical College and structural shifts from modernity to postmodernity in society, and education.
Remaining elements of original Collingwood Technical College buildings
1938 Administration Building, an outstanding example of international Dudok Modernism styling
Start of NMIT, 1980s
NMIT in the present day
Collingwood Technical College originally trained working class population for local work.
The changes from a technical school to a technical college to TAFE reflect a shift from modernity to postmodernity in the structure of education, the commodification of knowledge, and the marketisation of education institutions.

What does all this mean?
It reflects an increase in the speed, depth and breadth in consumption of education,
= postmodernity
Promotion of the arts and cutural events pays dividends to the economy through wages, rent, accommodation and transport related to tourism.
National Gallery Victoria
Receives government funding
Hosted the Melbourne Now exhibition, showcasing the street art of Melbourne's Hosier Lane
Attracts tourists from around the world
Government Support of Keith Haring Mural
Added to the Victorian Heritage register 2004
Restoration of the Mural in 2012
Required permits and applications
Restored by an Italian Artist
Street-art Tourism
In postmodernity, street art is heavily regulated by the state.
Permits are required and regulations imposed.
A plethora of websites and guided tours are available. Demonstrating:
globalisation through readily accessable information
postmodernity through the commodification of what was a freely accessible medium
Current day NMIT students at library - broad multiculturalism indicates shift to postmodernism, international student population suggests commodification of knowledge, and wide range of library resources reflects breadth and depth of disciplines now covered
Collingwood's rising residential component represents a change in the nature of work and the worker, and a shift to increasingly centralised, technologised, regulated and service-based economy.
Haring's Pop Shops
Keith Haring opened his first Pop Shop on Lafayette Boulevard in NYC in 1986. Later, in 1988, he opened another in Tokyo.
Haring is a
But is he?
Blurring the lines between high and low art, or the "democratisation of culture" (Dellinger, 2014) is a defining feature of the postmodern era.
On the one hand...
The world's most famous street artists (Haring, Banksy, Australia's Rone) have major pieces on display in the street, available for any and all to view.
But on the other hand...
Haring's pieces are considered "undervalued" at $2.5 million, and Banksy's pieces fetch up to £500k at auction.
And for the cost of a mere few dollars, anyone can have their own piece of Haring! Or Banksy!
Street artists are commissioned by various institutions to create murals.
Street artists' visual signatures are used in mass production of consumer goods.

It's all connected...
We can draw parallels between the commodification of art and the commodification of knowledge and learning in the postmodern world.
HI Jitske!!!
I'm just finishing off my slides.....Hi Olivia! I just emailed you a photo!

What is commodification?
“a process in which something enters freely or is coerced into a relationship of exchange” (Ganahl, 2001, p. 24)
Sounds just like...
Neoliberal education funding models
Emergence of MOOCs
Skills-based training
who pays... wins
Haring led the way when it comes to visual culture, working on many street art projects with schoolkids
Big in Japan
“I deal with technology and television on people’s thinking and nuclear power and things like that, that not enough people
are thinking about and being aware of. Just being consumed by society and overloaded by information and sedately entertained
without asking questions. I think there’s a lot of questions that need to be asked.” (Crawford, 1984, p. 10)
Dellinger, J. (2014). Keith Haring: Art and Commerce. Retrieved 10th October, 2014, from http://www.haring.com/!/selected_writing/keith-haring-art-and-commerce - .VDpgn2S1Z9o
The lower half of the mural
contains dancing and falling figures
inspired by New York clubs,
hip-hop music, break dancing
and capoeira.
Ganahl, R. (2001). Free Markets: Language, Commodification, and Art. Public Culture, 13(1), 23-38. doi: 10.1215/08992363-13-1-23
The cover of 1980's Australian Art magazine "Special Tension" by Keith Haring.
The ease in which International artists could travel to Australia demonstrates postmodernity and the breaking down of boundaries.
Keith Haring:
Postmodernity hits the streets

The upper half of the mural represents Haring's fear of technology. This is Haring's vision of a future where humanity is de-humanised and controlled by negative authority.
Educational packages are globally available via the internet. An example of this is the Melbourne Now exhibition education catalogue.
Street art has become a typical exposure to students studying Visual Arts in Australian secondary schools. For example at Caroline Chisholm Catholic College, Braybrook students in year 9 2D Art look at the work of London street artist Bansky for a printmaking/ stencil task as part of the AusVELS curriculum.
Many Haring-related teaching resources are supplied by art galleries and publicly available online. This example comes from the Brooklyn Museum and provides information on Keith Haring and educational activities for secondary school students.
There are also various references to street art in Visual Art exams for VCE and HSC, which look at the social and cultural impacts street art has on its audience.
This example comes from the 2010 HSC Visual Art Exam. The question focuses on the work of street artist Bansky.
Aesthetic shift from modern to postmodern

Keith Haring works are integrated into the classroom
And so....

The fast rise and commodification of street art demonstrates capitalism and globalisation in the era of postmodernity.
Reflected in Education
By the commodification of education in conjunction with the speed, depth and breadth of its consumption.
Making people think..
The capitalist nature of postmodern society sees institutions such as Museums benefit through the commodification of both Street Art and Education
Government support
Arts and cultural events are part of the economic planning for the State, creating major revenue through cultural tourism.
What is at play here...?
Artists and appreciators visit from all over the world.
The work are accessible globally and instantly via the internet.
The rise of street art competitions reflects a shift from volunteering one's time to the idea of work for financial gain.
Councils take applications for artists to display temporary works on the street, thereby promoting tourism in the area while regulating what is displayed and for how long
Structural Change-

Commissioned works
Artists are commissioned to create murals by private companies
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