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retórica Casper

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by

Celso Figueiredo

on 1 March 2016

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Transcript of retórica Casper

Aristóteles
Cícero
Quintiliano


Sto Agostinho
Pe Antonio Vieira
Chain Perelman
Nova Retórica
Kenneth Burke
Wayne Booth
3 dimensões do discurso
Ethos
Pathos
Logos
Composição do Discurso
Inventio
Dispositio
Elocucio
Ethos
Pathos
Logos
Branding
Propaganda Emocional
Propaganda Racional
Inventio
Elocucio
Dispositio
Criação

Diferenciais
Afirmação Básica
Conceito Criativo
Ordem de apresentação
dos argumentos
O momento da apresentação
Craft
Estética
Acabamento
Muito Obrigado
Prof. Dr. Celso Figueiredo

Retórica
A Palavra Mágica

circa 340 AC
circa 75 AC
circa 60 DC
circa 400 DC
circa 1650
circa 1640
1948
1960
1980
Full transcript