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Volta offers...

The Great Presentation
by

Mayadem A.S.

on 5 January 2016

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Transcript of Volta offers...

single
greatest
marketing
challenge
today
clutter factor
commercial
Anyone have a what it is today?
20,000
So people are overloaded with o
ff
ers and quickly screening out incoming in
f
ormation
Without the ros ect’s attention
MORE
in 1960
500
per day
messages
THE
GUESS
you have chance to market to them
P
P
NO
important decision makers receive
even
Would you like to learn
the most e
ff
ective way
to get
&
hold their focus
on your message
!
?
using
marketing
strategy
education
based
&
previous
cost
+1
+1
of a client
T
o
get
he
attention
3
times
harder
NOW
before
now
The effectiveness has
4
8.4
attemps to get
the attention
of buyer
fallen
THE BOTTOM LINE
it costs times more to get the results.
3
HALF
work harder
work smarter
tactical approach:
strategic approach:
strategy
versus
tactics
this is all about
working
smarter
So how are you currently working
?
do you
have yours
well defined and listed out
?
?
ARE YOU
focused daily
ON
tactics
OR
strategies
tactic
s
ad
trade show
sales call
brochure
direct mail
trategy
long-range goal
overal impact
E
Y
want to
TH
OU
achieve
when you
you can achieve strategic objectives
2
the
combine
The key is to have a sizzling strategic play combined with a sound tactical plan
strategic
tactical
are those
individual
or
m
u
lt
ip
le
objectives
you want to achieve out of everything you do
Strategic Objectives...
THE
Stadium Pitch
"Core Story" concept

Imagine
you could
present
in a
massive stadium
What would you want to accomplish?
What would be your strategic objectives?
Write the title right now
Then
I have a test
to see how you did
!
to every potential client you have
1)
Buying Now
2)Open to it
3)Not thinking about it
4)Think they're NOT interested
5)Definitely NOT interested
%3
%6
%30
%30
%30
The audience for
ANY
product or service
will drive buyers
A great stadium pitch
up the pyramid
So how could we
start
that would keep everyone’s
interest
and do the
slow
seduction
?
Let me help you
make those titles
even better
STADIUM
...with your potential buyers
are back in the stadium
ALL
YOU
“You had to come, but you don’t have to stay. If this person doesn’t keep your attention, you can get up and walk out.”
come out of the
BOX
hitting home runs
Was
YOUR
title focused on THEM?
YOU
?
Or was it focused on
Right before you walk out there
I tell them:
So you’d better
“Why you should
buy advertising in our magazine.”
Bad title:
“Let us show you how to be more successful in our market.”
Not everyone wants to buy ads...
vs.
Good title:
but everyone wants to be...
more successful
But let’s take it further
will appeal (at first) to the entire pyramid
GREAT TITLE
A
get
MORE
strategic
overload
today
1960
effective way
tell
to...
Every
Company
wants
SOMETHING
with a
PRESENTER
..and a
PRESENTATION
...and we can always
%50
%20
only 20% of what they hear
50% of what they see and hear
People
remember
Metcalf, T. (1997) Listening to your clients,
Life Association News, 92(7) p16 - 18
SOURCE
assume that you have solved the "hearing" part
with a presenter
who has
BIG
words
Would you give him a tool
FOR THE SEEING PART..
.
sure.. "let him tell his story"
BUT
LIKE THIS
?
We have a
We can handle the
part of all your
SEEING
GREAT
offer for you
PRESENTATIONS
First of all
We are story tellers
if your powerpoint "tells" a LOT
we can make its story SPARKLING
story telling
simplify
We can SIMPLIFY
your messages
if your story is TOO complex
We can make it REAL
if your message doesn't light a BULB
We can turn it ON
if your messages are TOO long
We can make them SMOOTH
story telling
We can VISUALIZE
any data
if your only tool is "graphs"
You should see our TOOLBOX
visualize
simplify
story telling
show the...
BIG
picture
business
kelli
post
revisions
osman
graphic design
concept design
elif
can
project
gürkan
OUR
TEAM
LIKE HIM...
development
story telling
simplify
visualize
big picture
OUR WORK
THE IDEA
OFFER
info
.COM
for further questioning
Full transcript