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Eddie

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by

Aimee Francis

on 8 December 2013

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Transcript of Eddie

Les Afonso
Aimée Francis, Ruven Sivyer, Eduardo Afonso Miranda,
Chuko Cribb, George Hodson Walker & David Akinwunmi
Eduardo
Determined
Driven
Caring
Loyal
Family orientated
Eccentric
Passionate
Creative
Opinionated
Delightful
Outgoing
Expressive
Knowledgeable
Youthful
Ambitious
Aspirational
Spontaneous
Abstract
Extrovert
Self-confident
Honest
Motivated
Leader
Direct
Multi - Lingual
Multi Cultural
Daring
Heritage
3 Brand Values
Daring
Youthful
Heritage
Heritage:
- Having Roots
- Long Lived
- A Special Type of Quality
His Personality
Who - who are they?
- Daring
- Youthful
- Heritage
Go Anywhere
Be Who You Want To Be
Brand Values
The Young Professional

Male & Female
They Want To Feel Valued
Love To Express Themselves
& Want To Be A Success
Aged
20+
They Are Close To Their Family
And They Have A Strong Career Aspiration
Not Afraid To Fight For What They Believe In
They Know What They Want In Life
Relationship
House
Experience Life At The Fullest
Never Hold Back
A Family Pet
Have Parties With Friends
Be A Positive Role Model
Have A Family In The Future
Nice Car
Nice Wallet
Nice Watch
Nice Shoes
Luxury Items
Enjoy Themselves
Travel
Go Anywhere
Be 'There' At A Moments Notice
See The World
Someone To Inherit
Expensive Suit
Prada Shoes
The Brand Experience
A portable item of quiet luxury, that has cutting edge style, a finesse quality and allows them to express their desire for success.
It will fill the Esteem Section of Maslows Hierarchy Of Needs
The product will give them the sense of liberty and freedom to do what they want, be what they want and not be held back by anything.

Bordeaux
Silver
Black
White
Brand Colours

Our Logo Explained
Stags Head
- Family Heritage
- Symbol Of Power

Black & White Only
- Makes The Image Strong
Business Cards
It is a stylish icon, for the driven individual.

It can be passed onto future generations, as it possesses a special type of quality.

Posters
Where would we see them...?
Social Media & Website
Instagram
lesafonso.wordpress.com
Facebook
Twitter
The Place
$46.65 billion
Full transcript