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CocaCola MGMT Operations
Transcript of CocaCola MGMT Operations
* Green Products
* Corporate image Coca-Cola Mission Statement
1.to Refresh the world in mind body and spirit.
2.to inspire moments of optimism through their brands and actions.
3.To create value and make a difference everywhere that they engage. Business Goals -Be mindful of their overall responsibilities
-Make a difference in the world
-Create Value Business Strategy Core Competencies Product Development: from 1866 Coca-Cola has excelled in developing beverage products consumers love
Sales: Coca-Cola sold its first glass of soda for 5cents in 1886. today, 1.7 billion servings of coke are sold every day.
Marketing: Coca-Cola is a superb marketer, creating brand loyalty and identity in myriad ways, from the shape of the bottle to cute polar bear mascots. Coca-Cola's Products The Company Core Competencies and the Competitive Edge
Coca-Cola's ability to organize itself into a system, not just a company, allows it to impact localities as well as globally. It can use its distribution and bottling system to further the use of the PlantBottle, slated to replace all PET plastics used by Coca-Cola. It's focus on development of consumer products and its sensitivity to consumer and worker issues makes it a leader among the reduction in the use of plastics in beverage containers. -World’s largest beverage company with over 500 brands and 2,500 sparkling and still drink products that are sold, world-wide, in over 200 countries.
The business currently produces 4 of the 5 top selling sparkling drinks in the world: Coca-Cola, Diet Coke, Sprite, and Fanta.
The company started in 1866 in Georgia by pharmacist John Pemberton as a distinctive soda served at soda fountains. -The sugarcane used is from Brazil and does not compete with production of food crops and is predominately rain-fed. Responsibilities Core Competencies and the Business Strategy How Coca Cola is protecting the environment Coca-Cola is doing this by a number of ways such as partnering with the World wild life foundation to help protect the Arctic the Polar bears natural habitat.
Another way is they are getting involved to help replenish the worlds rivers.
But most importantly they are reducing their carbon footprint in the world. They are doing this by using more and more recycled materials to make their products. also they are cutting back on the waste from their production facilities, by recycling more then 99.5% of the material that is used to produce their products. -Assess quality and quantity of water sources for each bottling plant -Use locally relevant water sources by the end of the year Make a Difference -Reduce global manufacturing emissions by 5% by 2015
-Install new and more efficient cold-drink equipment
-Less energy & fewer chemicals to run Coca-Cola Goals Coca-Cola's business strategy consists of doing what it has always done best: develop new products, market, and sell them. It is phenomenally successfully. -Sponsor physical activity and nutrition education programs throughout the world Create Value
Coca-Cola decided to go this direction in an effort to reduce the carbon dioxide emissions in the packages end-of-life destruction and to reduce its own dependence on fossil fuels.
In 2010, Coca-Cola was able to eliminate 30,000 metric tons of carbon dioxide with the new packaging process. -Improve packing material efficiency per liter
-Recover 50% of the bottles and cans used annually -2009 Coca-Cola launched their PlantBottles.
-first bottle made partially from plants and 100% recyclable.
-This new bottling breakthrough uses a process that turns the sugarcane into the main component of the bottle package. -Although these new PlantBottle’s are costing more than the previous PET bottles, the company is currently absorbing the additional costs as investment for a more sustainable future.
-Coca-Cola is actively working to produce zero waste for their packaging, thus overall reducing their carbon footprint. 1. To maximize return to their share holders.
2. Be a great place to work, and try to inspire their employees to be the best that they can be.
3. A responsible global citizen that makes a difference in the world.