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Facebook's Value Proposition

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by

Cecilia Robinson

on 2 April 2015

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Transcript of Facebook's Value Proposition

Value Propesition Theory:
Value chain
Value Delivery System of Facebook
Facebook
"A social utility that connects you with the people around you"
Value = Benefits/Cost
Functional, hedonic,
espressive, symbolic benefits via social connections & information sharing
Benefits:
Costs:
Security, privacy, emotional cost
Core competencies of Facebook:
Inbound logistics-----Advanced Technology
Marketing strategy----Acquire Competitor
Service-----Customized service for special groups
Full transcript