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COLGATE PALMOLIVE

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girishma rastogi

on 17 February 2015

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Transcript of COLGATE PALMOLIVE

COLGATE PALMOLIVE
Inside The "World Of Care".
Company Profile
Headquarters: New York, USA

200 years of Global Branding

Brand Categories: Oral Care, Home Care, Personal Care, and Pet Nutrition
Colgate - Palmolive Company's Mission
"Welcome to the world of Colgate-Palmolive. Every day millions of people like you trust our products to care for themselves and the ones they love." - The Colgate Palmolive Company
To be a successful company, Colgate - Palmolive believes in a world of care. The company's motive is to provide and understand the customers to attain a better corporate.
Colgate - Palmolive Company's Vision
Colgate - Palmolive desires to have the highest standard ethics and sustainability.

The company aims to promote health through it's products.
Marketing Department
Marketing Department
SWOT Analysis
Global Reach
Global Share
Organizational Structure
Chief Operating Officer,
Emerging Markets & Business Development
After joining Colgate in France in 1978, Mr. Moison advanced through marketing and management positions in Colgate-Europe and at the corporate level. He was appointed to his current position in 2010, with expanded responsibility for Business Development in 2013. Most recently he was President in Global Marketing, Supply Chain & Technology.
Vice President - Marketing

Mr. Eric Jumbert joined Colgate-Palmolive in 1999 in the Global Export Group, with responsibility for operations in Israel and the Levant Region.
He has since held a series of significant positions in various Colgate-Palmolive Company's subsidiaries in Europe, Eurasia & Asia Divisions as well as at the global headquarters in New York.
Eric brings well-rounded marketing experience to the role, which includes strategy, innovation, advertising, media and a multiple geographic experience.
Under his leadership the Philippines marketing team drove double-digit sales growth and achieved record high levels of market shares in all categories.
U.S.A
INDIA
Colgate-Palmolive named one of the "100 Best Companies for Working Mothers" in 2004 by Working Mothers magazine.
The 2012 Human Rights Campaign "report card" on American businesses gave Colgate an A for its support of diversity in the workplace.
Market Capitalization 59,02 Billion $ and Ranked 64 on the forbes list of world's most valuable brands.
Presently having 37,700 happy employees , Colgate Palmolive reaches to 6 Billion people around the globe.
Colgate-Palmolive (NYSE: CL) is one of the world's largest Consumer Products companies by market share with commercial presence on 6 continents. . As of 2011, the company holds a staggering 44.7% global market share with its flagship toothpaste line.
Source :
http://www.wikinvest.com/stock/Colgate-Palmolive_Company_%28CL%29
Source : http://www.forbes.com/companies/colgate-palmolive/
Global Competitors
Top Competitors for COLGATE-PALMOLIVE COMPANY

THE CLOROX COMPANY


PROCTER & GAMBLE


CHURCH & DWIGHT CO., INC.
Quality Assurance
Product Safety

Protecting Consumers Against Counterfeit Products
eg -
Identifying genuine Colgate toothpaste

Identifying counterfeit products
source : http://www.colgate.com/app/Colgate/US/Corp/HomePage/ProductSafety.cvsp
16%
reduction in greenhouse
gas emissions and 17%
reduction in energy per ton
of product manufactured
in 2013 vs. 2005
32%
reduction in water use per
ton of product manufactured
in 2013 vs. 2005
17%
reduction in waste sent
to landfill per ton of product
manufactured vs. 2010
7%
of their manufacturing
capital invested in projects
that protect the planet
source :
http://www.colgate.com/Colgate/US/Corp_v2/LivingOurValues/Sustainability_v2/9_Colgate_Sustainability_Report_Planet_2014.pdf

MARKETING MIX
PRODUCT - CUSTOMER WANTS AND NEEDS

PRICE - COST TO SATISFY

PLACE - CONVENIENCE TO BUY

PROMOTION - COMMUNICATION


PEOPLE - MANAGING WITH RESPECT

Communicate Effectively

Give and Seek Feedback

Value Unique Contributions

Promote Teamwork

Set the Example
The "Managing with Respect" principles are:
PROCESS - PRODUCT QUESTIONS , QUALITY FEEDBACKS

Process - Service delivery ,Complaints
Mr. Moison
- Girishma Rastogi
http://www.scribd.com/doc/99390213/Organizational-Chart#scribd
Full transcript