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BAMBOO BIKE

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by

Ah Mais Lit Mets tes yeah

on 21 January 2014

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Transcript of BAMBOO BIKE

BAMB BIKE
PRESENTATION OF THE PRODUCT
CONCEPT :
Comes from Philippines

Bike composed with Bamboos

Ten bamboos necessary

Resistant

Quality studied for bikers

Revolution of the bike
PRESENTATION OF THE PRODUCT
THE ECOLOGICAL ASPECT :
Created with Bamboos which come from nature

Creation completed with green materials

Good for environment, its creation reduce pollution

No deforestation, important creation of bamboos
SOCIAL ASPECT :
PRESENTATION OF THE PRODUCT
Social engagement

Personal contact from BBB with the grower & maker

Creation of jobs & our employees
are not exploited

Lower wage for the employees

Sustainable development

CAMPAIGN OF COMMUNICATION
" Try it, Adopt it ! "
Animation in the city center, passersby can try the Bamboo bike in combination of sumo.

Where : The activity will take place in the famous places of the big cities.






The targets : the city dwellers, people who don’t have a driver's license, and the general public.

CAMPAIGN OF COMMUNICATION
" Try it, Adopt it ! "
- a booth run by four animators in a place known to a large city
- 10 bamboo bikes & 10 combinations of sumo




The purpose :
To achieve a cycle ride without falling and within a limited time.

The Prizes :
(All the participants will receive 10% discount valid in Décathlon )
1st - A bamboo bike + a voucher valid of 100 € in Décathlon Stores
2nd - A bamboo bike
3rd - A voucher of 100 € in Décathlon Stores

CAMPAIGN OF COMMUNICATION
" Try it, Adopt it ! "
The use of a combination of Sumo on a Bamboo bike proves its strength.

Bamboo offered to each participant
to show the ecological aspect.



With this animation, Bamboo Bike will become essential, that is why you should sell Bamboo Bikes in .

If you accept to be our official retailer, we offer you this idea of communication to promote the Bamboo Bike.

Bonus : a bell which sounds "Green, Green, Green!”

CONCEPT OF THE ACTIVITY
:
DEVELOPMENT OF THE ACTIVITY :

CONCLUSION :

Bamboo
+
+
Full transcript