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Identity, the Media, and Communication Technology

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Olivia Ostapowicz

on 3 March 2015

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Transcript of Identity, the Media, and Communication Technology

Identity, the Media, and Communication Technology
To what extent is identity affected by communication technology and the media in a globalizing world?
How is identity affected by opportunities to communicate with people around the world?
Different languages can be spread through sources such as social media.

Due to the grand amount of diversity present on the internet, cultures and languages tend to blend. As a result, diversity in opinions is subject to become reduced and tend to be dominated by a single “popular” opinion.

Propaganda is the “ideas and information spread for the purpose of achieving a specific goal”.

Being exposed to a wide range of views is important, whether positive or negative.
How is diversity influenced by the media and communication technologies?
Media can be biased or opinionated, and opinions of dominant media may be louder than those of less prevalent media.

On the other hand, media can also result in fundraising and increased support for world issues.

This means that media chooses what to broadcast, and as a result there are a lot of issues that go uncovered.

The way in which the issue is presented can change the effect of the viewer. This can happen if it is presented as entertainment rather than an issue. For example, Fox News.
How is identity affected by media coverage of world events?
Pop culture includes TV shows, products, fashion, music, movies, websites, and celebrities.

Global media and communication technologies enable the creators of pop culture to sell these products anywhere in the world. This has led to the universalization of pop culture.

Much of the global pop culture is, in general, becoming increasingly Americanized.

There is much less cultural influence in main stream media, with American media dominating as a result.
How is diversity affected by the dominance of American media?

Images sourced from:
Technology allows us to share our culture with people around the world, through posting videos, using social media, or creating a website.

We are now capable of eliminating the communication barrier.

Those who do have access to technology can use media to influence the world in positive and negative ways.

Technology is not available to everyone, and their opinions and cultures remain unheard to a great majority.
To what extent is identity affected by communication technology and the media in a globalizing world?
In conclusion, communication technology and media affect identity greatly, in that they are involved in every aspect of our lives. We’ve seen that it affects us negatively in that diversity of identity is decreased as views and cultures are blended or more dominant cultures assimilate smaller ones. However, it allows us to connect to other individuals and share our own identity with them.
“At one time, distance was a huge barrier to communication, but today’s digital technology has nearly eliminated this barrier.” (Exploring Globalization, pg. 68)
"The term globalization encompasses a range of social, political, and economic changes."
- GlobalPolicy.org
Communication Technology and Choices
The Digital Divide
Technology at work: The Aboriginal Peoples Television Network (APTN)
Diversity and Global Media Concentration
Nicholas Negropante - One Laptop per Child
Marshall Mcluhan: Living in the Global Village
Diversity and the Free Flow of Information
Al-Jazeera in North America
Diversity and the Internet
September 11, 2001
The World Responds to 9/11
Dealing with the Backlash of 9/11
Make Poverty History and Live 8
Missing Voices
Stories That are Told - and Those That are Not
Untold Stories
Pop Culture and Global Media
Sesame Street in the Global Village
Sesame Street and Hybridization
Cultural Diversity Beyond the American Media
Anime and Manga
Korean Pop Culture
Advances in technology have also effected education.

Using communication technologies, students can take part in online courses without actually being present in a classroom.

This allows for more freedom and encourages self-directed learning. Without technology this would not be possible.

Technology is being spread around the world to different countries through groups such as One Laptop per Child, whose goal is create and sell a laptop that only costs $150 or less.

So far, a prototype called the 2B1 has been successfully manufactured which can connect to the internet.

This makes technology more available to people who have a lower income.

Technology has allowed the aboriginal people to create TV networks that allow them to share their views and opinions with the world.

APTN (Aboriginal peoples television network) features a variety of different shows such as children’s shows, documentaries, cooking shows, and educational programs.

Before APTN First Nations peoples struggled to have their opinions heard.
Marshall McLuhan was an expert on media and its effects on the world.

He believed that the key to understanding the world is understanding how various media affects you.

He thought that if everyone were affected by events happening around the world that they would become citizens of the world instead of just citizens of a specific area of the world.
Digital divide, is defined as “The difference in the population that has internet access and the population that doesn’t.”

In 2007 only 38.9% of people in Europe had access to high-speed internet. As of January of 2014 that number has increased to 78%.

The digital divide is greatest in countries like Russia, China, Cuba and North Korea where the government monitors the information supplied to the people and restrict what the people say. For example "Vladimir Putin's Approval Rate Is Still Near An All-Time High" according to Forbes magazine.
APTN's Website:
Make Poverty History is a union of non-profit organizations whose goal is to eliminate poverty around the world.

Concerts hosted by this organization around the world were shared through media, including radio, television, and Internet communication links.

Individuals were able to send text messages in support of this organization and raise awareness.

During the 9/11 tragedy, people used cell phones to communicate information and messages to each other.

People in the buildings used them to send farewell messages to loved ones, while other people videotaped the event and sent it to TV stations to be broad casted and warn others of the event.

Flight MH17 was shot down in July of 2014 and the reaction was almost the same. Many viewers turned to their media devices whether that was their TV, computer or mobile device and watched as more information came out about the crash.

Global media concentration refers to when a business controls several media platforms.

Transnational: “A company that is based in one country but manufactures and develops its products, goods, or services in more than one country”

Disney is a very powerful, transnational company and controls a lot of children’s TV shows.

The level of diversity in children’s TV shows is lessened.

Tries to promote diversity by changing the subject of the show depending on the area it is broadcasting to and by hiring local production crews?
According to the International Federation of Red Cross and Red Crescent Societies, the higher the death toll of a situation, the more likely it is to be reported. Also, tragedies that are ongoing, i.e don't have clear causes or solutions, have less media coverage.

This can be seen while inputting the key terms "Paris attacks" and "Boko Haram" into CNN's search bar. "Paris attacks" had 1983 results when Boko Haram, a terrorist organization based in Nigeria that has been active since 2002 and has only come into the western spotlight in April of 2014, showed only 577 results.

This is not always the case when it comes to top news stories, the media may change how they are reporting based on who is involved in an attack and how it affects the country in which the media source is based in.

This is why social media is a good tool because the perspectives of people around the world are heard.
After a lack of African musicians at the Make Poverty History and Live 8 event, African Entertainers organized the concert "Africa Calling" in Cornwall England because of minimal representation of African People.

Africa Calling was not a televised event. Where as Live 8 was, and had 3 billion people taking part.

However, Angelique Kidjo did not care who got the biggest media coverage, or who performed in order to get it. She said "Why are we having this controversy? They are big rock and roll stars and without them we would not have the media interest. What is important is that we work together against poverty".
Global media concentration can cause a very narrow flow of information, in that only one company’s knowledge and perspective of an issue are presented.

CanWest was an example in 2001.

This company issued that all of the newspapers businesses it owned were to take similar editorial positions.

Journalists who disagreed were fired.

CanWest changed its policy after a national outcry
In December of 2004, there was a massive tsunami that hit Indonesia and 10 other countries, with 227,898 dead or missing from these 11 countries. People around the world contributed in helping those hit to cope with the dissaster.

As a result, many fundraiser campaigns raised much more thant hey would have otherwise.

For examples, "Doctors without Borders: campaigned to help the war torn Darfur region of Sudan. This raised $350,000 dollars, which was less then expected.

However, because of all the coverage by the media on the 2004 tsunami, Doctors without Borders raised $5 million, this being without asking for any aid.

By increasing usage of technology in our everyday lives, it is possible that we interact less.

Communicating through social media rather than face-to-face can reduce the sense of community.

Those who disagree with this perspective explain how technology is positive, in that it gives humanity a new medium for interaction.
An Arabic TV station owned by the government of Qatar, has been seen and criticized for supposedly engaging in propaganda.

Banned in Canada in the past, in order to avoid Canada's hate laws being violated.

Individuals argued against this ban. Options, whether positive or negative, are not meant to be blocked out.
After what took place on 9/11, people from around the world showed their support for the United States by leaving flowers at the embassy and taking in airline passengers stranded because of the air traffic halt in the States.

A year later, six European countries took a poll, where the results concluded that the majority of the people who participated agreed that the foreign policy in the United States caused the attacks.
The acts of 9/11 were carried out by terrorist organization called Al-Qaeda. Al-Qaeda is a muslim extremist group based in the Middle East.

Because of the religion and ethnicity of the group, many Muslims across the world, particularly in the West, have experienced the effects of discrimination because of religious background.

Since the attacks on 9/11, Al-Qaeda has spread throughout the Middle East.
Certain groups and individuals are sometimes shadowed.

To understand and fix this problem, a meeting in 2003 with governments, organizations, and Indigenous people was set.

Co-operation and attention is required towards the needs of disregarded groups and the preservation of the heritage and legacy of the Indigenous people.

In Canada the francophone community is now more prominent and can be shared more easily on the internet

French is a language option for many sites.

The digitizing of culture, history, and more spreads diversity.
Hybridization is defined as “The combination of elements of two or more different things to create something new.”
In some countries, Sesame Street combines elements of American culture with the culture of the country in which it is broadcast.
In South Africa the show includes a puppet who is HIV Positive (a greater chance of getting AIDS).
“Sesame street” is an American TV show that is broadcast in many different countries.
It has featured children from different cultures and promotes diversity.
Eventually, Sesame Street entered pop culture.
Sesame Street has affected the identity of children in that it influences the way children think and view the world.
The internet has allowed us to access and participate in various aspects of pop culture on a global scale.
What we choose to view or buy influences what becomes part of popular culture.
Diversity between pop culture in different countries is becoming less prevalent, as aspects of different cultures merge into one global culture.
An example of diversity in popular culture are Manga (Stylized Japanese graphic novels) and Anime (Japanese animated films).
They have become incredibly successful, first in Asia and later in North America.
One theory as to why they are so popular is that since the themes reflected in the films and books are familiar to most people, they are still relevant even though the style in which they are presented may different.
American culture isn’t the only powerful influence in the media. Korean and Japanese pop culture has been an important part of the media as well, and many aspects of their culture have spread around the world, including TV shows, music, videos, and books
In the 1980’s, the Korean government and encouraged companies to move towards the entertainment business, hoping to improve the economy and promote their culture.
It was a success, and the entertainment industry grew considerably.
Korean pop culture became prevalent throughout Asia and even spread to North America.
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