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Les Cultuurwetenschappen / 2e graad ASO

Ilse Roosens

on 19 December 2014

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Transcript of Reclame

De communicatiemix Beïnvloeding Strategie & technieken Reclame = cultuurgebonden Attitudeverandering Reclame Analyse van een reclamebeeld
1. Taal
2. Stijl
3. Emoties 1. Wat is reclame?
2. Welke strategieën en technieken worden er gebruikt? Reclame Doel?
Strategie? De centrale en de perifere route
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