Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



Search, Content and Usability

Frank Beverdam

on 1 July 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of User

Strategy Analysis Creation Implementation Evaluation Maintenance User expects: Search Advertiser
expects ROI Strategic survey
2010-2012 Quartely
Tactical search surveys Expert reviews
NetMarketing Search&Find Maps Location based
services Crawlers for
web data
(Neteffects) Product search What does the user
expect from the DTG site What does the user expect
from DTG search? Monthly surveys; what does the user think of the current DTG site How are we going to
improve the user experience? Shopping & Performance
based marketing Entertainment&Branding Attractive
campaigns Smart results &
rich content Display & link
to advertisers
online shop Enhanced
Mapping Interface Location based
services Heading specific
promo pages Crawlers for
web data
(Neteffects) Product finder
Purchase at
DTG site Quality assurance
for advertisements Rules for banners Example Clean Home Page Where do the end user and advertisers expectations meet? Heading specific
promo pages Search Performance & Operational excellence Optimized
times & quality Fast loading
times Optimized
workflow Enriched content Inform Compare Reviews Offer Quotes Entertainment&Branding Emotion Transact Shop Book
Full transcript