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Microsoft Corporation

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Md. Emon

on 14 August 2013

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Transcript of Microsoft Corporation

History of Microsoft
Microsoft Corporation is one of the largest software developer in revenue generation (value of the organization is 73.72 billion). It was formed by Bill Gates and Paul Allen in 1975 (Microsoft, 2013).
SWOT of Microsoft
Brand loyalty
Brand reputation
Easy to use software
Strong distribution channels
Robust financial performance
Acquisition of Skype
(SWOT analysis of Microsoft , 2013)
Poor acquisitions and investments
Dependence on hardware manufacturers
Criticism over security flaws
Mature PC markets
Slow to innovate
(SWOT analysis of Microsoft , 2013)
Cloud based services
Mobile advertising
Mobile device industry
Growth through acquisitions
(SWOT analysis of Microsoft , 2013)
Intense competition in software products
Changing consumer needs and habits
Open source projects
Potential lawsuits (SWOT analysis of Microsoft , 2013)
Threat of new entrants
Risk of Entry by Potential Competitors
Risk of Entry by Potential Competitors are high.
Rivalry Among Established Companies
The rivalry among established competitors are high.
The Bargaining Power of Suppliers
Microsoft has great number of supplier. So the suppliers has less power.
Threat of Substitutes
The threat of substitutes are high.

The Bargaining Power of Buyers
Microsoft has more bargaining power.
Four Generic Building Blocks of Compétitive Advantage
Microsoft corporation has been successful to manage their human capital . The use of Microsoft products proves that Microsoft provide quality products (Microsoft , 2013)
Responsiveness to Customers
Thank you
Any Questions?
Bargaining Power of Suppliers: Aggregation Of Supply. StudyMode.com. Retrieved 08, 2011, retrieved from http://www.studymode.com/essays/Bargaining-Power-Of-Suppliers-Aggregation-Of-759040.htmlBradley

SWOT Analysis on Microsoft (2013). Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/microsoft-swot-analysis.html
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