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Blogging Strategically

A workshop session covering keywords, categories, tags, timing your blogs, defining blog headings, encouraging others to engage

Bex Lewis

on 9 January 2012

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Transcript of Blogging Strategically

Blogging Strategically... What is a blog?
A reverse diary (most recent entry first)
“Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.” http://en.wikipedia.org/wiki/Blog Exercise 3
Define your audience.:
Create 2 "personas" for your blog audience
http://en.wikipedia.org/wiki/Persona_%28marketing%29 Who are writing a blog for?
"Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific? "
"If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion."
"Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it. "
http://www.blogherald.com/2007/05/04/are-you-really-writing-for-your-blog-audience/ Exercise 1: Go to

and search for blogs to give you ideas. Identify what you like/don't like. Exercise 2
What do you want to blog about?
What is your "key message/purpose"?
Come up with a brief description of the
PURPOSE of your site
http://www.problogger.net/archives/2008/08/11/how-to-find-your-passion-what-you-should-be-blogging-about Exercise 4
How often do you want to blog?
How much time do you have?
How often is there new information?
BE CONSISTENT, minimum 1 x week
Be prepared to pre-set blogs to publish whilst you're on holiday An opportunity to be polemical!
Look for content that will PROVOKE
your audience to ENGAGE with you What content works on a blog?
Overviews of research (process, outcomes, reflections)
Thoughts & Reflections
Challenging Ideas
Text Interviews (including via email)
Video & audio content, including emails
"Best of" links
"How-to" posts
Lists, e.g. "10 things you can..." "7 best..."
Encourage guest posts What does a blog post look like?
500-800 words
Internal Headings
At least 1 graphic
1 idea per post, around KEYWORDS
Headline needs to assume reader won't read article
Careful 'twists' on words, but don't mislead
Clarify if it's a personal opinion
Spelling/Grammar! How do you get people to read your blog?
Pull vs. Push content
Interesting content
Regular schedule (set posts in advance)
Take comments seriously
Social Media - especially Twitter
Comment on other's blogs
Offer thought leadership Content Categories
Categories: "The Tree"
Tags: "The Leaves"
Feed "Google Juice" Exercise 5
Devise 8 keywords which form your central categories
Devise 20 'tags' which form your key interest areas
This will organically develop, but the clearer you can be before you start... Why blog? Discuss the benefits you think you may get from blogging? Reputation? Media Coverage?
"With all these personal payoffs, to me, if you really care about the higher purposes of academic life at all, you get out there into the fray and risk a little to get a lot. But more than that, to give and share with the academic community and the world so that we all can benefit. And I hope you'll post links to the pdfs of your academic papers whenever you can too - I really love them. All of a sudden there's this revolutionary possibility that we can get a ten-fold increase in communication around all this, and we turn it down for small-minded reasons? OK, maybe everyone isn't meant to be a blogger but academics seem like naturals.
Janet Tokerud http://www.blogscholar.com/content/view/43/2/ The impact of impact
“Academic blogging is not just pure academics,” he says. “Half the commentators on my blogs are not academics. It feels very healthy that way. Almost everyone who does it seriously does it without mixed motives.” John Holbo, Philosopher
http://cruelmistress.wordpress.com/2010/03/22/academic-blogs/ For an introduction to WordPress see: http://prezi.com/dok9yjzrvhjt/introduction-to-blogging-software/ Questions?
Full transcript