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BUSINESS MODEL GENERATION

Assignement for Creatieve Zakelijke Dienstverlening Interviewen van een Spaanse student
by

Abel Jesús Chávarry Delgado

on 5 November 2014

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Transcript of BUSINESS MODEL GENERATION

Driver Customer profile ...
Customer Segments
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
(cc) photo by Metro Centric on Flickr
STUDENTS (18-30), TEACHERS (30-70) AND PEOPLE TRAVELING LONG DISTANCES, LIVING IN LIMA WHO HAVE OWN CAR AND WORK OR STUDY IN SURCO, LA MOLINA, SAN BORJA, JESUS MARÍA MIRAFLORES AND BELONG TO SOCIOECONOMIC LEVEL A, B OR C AND WANT TO MAKE MONEY WITHOUT CHANGING YOUR TRAVEL ROUTE.
22-02-2012
Map Model
BUSINESS
MODEL

Value Proposition
They don’t trust in strangers

Arrive and come back early

They care about other people think, the traffic jam, personal aspirations

Money and time
Punctuality is important

Influences by Work and teachers and friends

Direct channel like Facebook, cellphone, email internet
There is a necessity to arrive to their university or work in a fast and cheap way avoiding the traffic jam.

Security staff, support staff.

Friends, colleagues, teachers, students
Complain of the traffic jam.

They want and say that they will arrive in time but they do not.

Complain of the routine
The traffic jam, long trips in micro or buses

Home works, work, studies, schedules

Have to stay at the university for hours because the trip to your home is so long

Can’t share time with relatives
Know that they will go back rapidly at home

Teachers want students arrive in time, awake, fresh participating in class instead of sleeping or doing something else
They measure the impact based on time.
Gain Creation
Pain killer
Improve mental and physical health
People save or earn money
Increase the performance of daily life
Service Feature
Passenger
Customer
Profile ...
STUDENTS (18-30), TEACHERS (30-70) AND PEOPLE TRAVELING LONG DISTANCES, LIVING IN LIMA WHO DO NOT HAVE OWN CAR OR IF THEY HAVE DO NOT WANT TO SPEND MONEY OR ENERGY DRIVING FROM PLACE TO PLACE, BELONG TO SOCIOECONOMIC LEVEL A, B OR C THAT PREFER COMFORT AND TIME SAVING.
Website: Let us change the transport.
Match drivers and passengers.
Find someone that complete their needs.
Decrease the traffic jam

People save time : )

Improve travel conditions
Customer Relationship
Customer segments
Our definition ...
Business vital link with their
respective clients
One link up for each
customer segment
Driver customer relationship ...
(cc) photo by medhead on Flickr
Driver customer relationship
Passenger customer relationship
Self Service
Personal
Assistance
(cc) photo by theaucitron on Flickr
Information assistance center
Mailing
Survey
Tutorials
videos
Shorcuts
Passengers recommendations or critics
Automated service
AutoPilot
Project
Pick up points
Based on a predetermined route
Communities
SHAREYOURSEAT.COM
Self Service
Personal
Assistance
(cc) photo by theaucitron on Flickr
Information assistance center
Mailing
Survey
Shareyoursolutions
Passengers
Blogs or
Opinions
Automated service
Passenger customer relationship...
The walker
Offer routes
depend of living location
SHAREYOURSEAT.COM
Channels
Awareness
Evaluation
Purchase
Delivery
Aftersales
Choose drivers
Choose passengers
Ranking users
Feedback
Revenue Streams
Types
For passengers: charge financial transaction
For drivers: charge creation of account
Use advertising
Key Resources
Business model Core
Human Resource
Front End Engineers
Back End Engineers
System Architect
Visual part, website behavior
Database, information flows
Engineering design decisions
Financial Resource
Pass
Driv
Tool
Physical Resource
INFO ASSIST
CENTER
RPC
RPM
Intellectual Resources
100% hosting & operating server
Database system
Brand Position
University Databases
Social networks as database
Key activities
The platform
Create and offer
value proposition
Earn revenues
Reach and maintain
relationships
Focus on the platform so it can attract both segments of our market.
create an interactive platform
that offer more than a seat
make it so the both segments can
meet them on the platform.
depend on our channels.
the website, the database
the call center
updating and additional services
Put a special tools on the website
and work with advertising agencies
and a bank.
an account that can carry money
and will be linked with a bank account.
ensure financial transaction
Charge both segments in a different way and use advertising
to get revenues

Key Partnerships
2
main
partnerships
Transportation
and
Communication
Ministry
Universities Database
Front End engineer
Back End engineer
Visual part, website behavior
Human Resource
Physical Resource
Full transcript