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Digital Marketing Channels

Overview of digital marketing channels that are available as tactics to use in an online digital marketing strategy
by

Ray Fox

on 18 December 2013

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Transcript of Digital Marketing Channels

Digital Marketing
Channels

ENGAGE Customer to drive RELEVANT traffic to web site
Advertiser pays for click on advert
email
Affiliate
Marketing
Online
Reputation
Management
webPR
Mobile
Engagement
Search
Engine
Marketing
(SEM)
Pay Per Click
(PPC)
SERP

Social
Media
Channels
Search
Engine
Optimization
(SEO)
Pay Per Click
(PPC)
Content
Advertisers bid on keywords
Advertisers decide on maximum amount they will pay for keywords
On-page
Off-page
Pay Per Click
(PPC)
Social Networks
Interest and Demographic based
Keyword/ Keyphrase based
Ray Fox - 2012
Full transcript