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Trung Nguyen Coffee
Transcript of Trung Nguyen Coffee
Trong Hieu Nguyen
The Marketing Environment and Competitors Analysis
Group 3 - QTKD 19C
Mr. Dang Le Nguyen Vu
FIVE FORCES ANALYSIS
Avg. 3.2 cup per day
Coffee Market of $18 billion
46% US workers say they are less productive without coffee
50 States, different laws
The law favors Big Corporations' benefits
Biggest Economy ~ $16 trillion(2012)
Crisis caused by Housing Market
Leading the world
317 million people
Italy, German, Brazil, Israel...
Quality, Brand, Quick
True Coffee, True Taste
“Their level of coffee appreciation is probably not high yet,
but we’ll work on that.” Dang Le Nguyen Vu.
= 150% x
Distributors (Rice Field Corporation)
Going to open in Seattle
War with the
“Starbucks no longer has the personality it had when it first started. That regime will soon end. We are trying to be the one who replaces them.”
Davids vs Goliath