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Optical Illusion

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kaveh asaadi

on 27 November 2013

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Transcript of Optical Illusion

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In order to see an object, light reflects from it to our eyes but seeing doesn’t take place in the eyes, and actually after a very complicated process that hasn’t fully understood yet, It takes place in the brain. That's the reason why damage to the brain can cause sight problems.As we know now brain and eye work together to make seeing properly possible, but what is interesting is that they also work together to cause a misperception about what we see! And that cause an optical illusion.How ever it is not completely clear why we see optical illusions, but always there were theories about it. Some believes it’s because of the errors in our senses and some other thinks it’s because of the culture, and so on
BLINDSPOT
Retina
Cells That
Detect Light
Nerves
OPTICAL ILLUSION
(op·ti·cal il·lu·sion)
An experience of seeming to see something that does not exist or that is other than it appears.

It's the place on the optical disc on the retina where the optical nerves passes through it.
Since there are no cells to detect light on the optic disc the brain interpolates the blindspot based on surrounding detail and information from the other eye.
WHAT CAUSE AN OPTICAL ILLUSION:
BRAIN/EYES
According to the latest theory, the reason of seeing an optical illusion is that your eyes see them according to the “blind spots” existed in its function and then your brain uses your past experiences to analyze what you are looking at so it has a close relation with what you have seen and have learned in the past. This is where perception comes in.
"BLINDSPOT" or "BLIND POINT" or "PUNCTUM CAECUM"
So we see lines, shapes, colors and everything depending of how they have presented and not always how they are as a detached piece.
WE SEE EVERYTHING HOW THEY HAVE PRESENTED AND NOT HOW THEY ARE.
PERCEPTION
(per·cep·tion )
The state of being or process of becoming aware of something in such a way.
1. EYE
2.BRAIN
IT'S THE EXPECTATIONS THAT ARE MADE THROUGH OUR EXPERIENCES.
IT CAN BE OUR A LIFE-TIME EXPERIENCES OR A SHORT TERM EXPERIENCE
Ads are in fight with each other to Trap viewer’s attention, which the battle is becoming more difficult everyday by increasing the amount of products and advertising, people are getting used to see ads and starting to ignore them more and more (for example imagine 100 years ago), so in the market the one will win who can grab more attention and stand out from the crowd.
Ads need to get consumer's curiosity to push them to look at it a second or even third time. One of the good method that is able to trap attention is a right use of "optical illusion".
Messages broadcasted in a “optical illusion” format have always proven successful, they are able to make the person look twice to the ad and actually spending time to think about the message.
An example poster produced by Bruketa&Zinic agency designed for “Fathers and Sons” theatre performance uses well known “Rubin’s Vase” optical illusion motif, cleverly placing incomplete and unverbalised father-son relationships in the forefront. Spotlight features damaged and clumsily repaired vase, strongly alluding to an unresolved conflict – “a communication crack” standing in-between father and the son.
ADVERTISING
The Aim
The essential goal of advertising, whether social or commercial is to have the "Advertising Message"
seen
or
heard
by the target audience and in the next step is to
influence
an action like stopping a habit, buying a product or take apart in an event and so on.
(ad·ver·tis·ing)
Sales messages and wall posters placed in papyrus
By Egyptians
Bas-relief carvings at Persepolis
Bas-relief carvings at Persepolis
Indian Rock art
The writings of Romans such as Livy
4000 BC.
Behistun Inscription, detailing the rise of Persian Emperor is one of the first example of propaganda
515 BC.
59 BC - 17 AD
Modern Advertising
In the 18th century advertisements started to appear in weekly newspapers in England
Invitation by Grand Master Lord Weymouth
1735
Masonic Tobacco Advertisement

1760s
Theater Poster
1845
Chew Punch Plug Tobacco
1886
St. Nicholas Restaurant
1873
New York Sunday World Newspaper

1900
Performance
1900
Theater
1900
The Washington Square Outdoor Art Exhibition
1930s early
American Movie

1937
Belgium Tourism

1940s
Attack of the 50 Ft. Woman Movie
1958
Tartan Lotions

1940
Goodyear Soles, Carousel
1950s
LifeSaver’s Candy

1962
Kellogg’s Corn Flakes

1960
Lustre Creme

1969
Perfume
1970
Skifans
1970s
Ray-Ban
1990s
Trueman show

1998
HISTORY
https://www.simplyzesty.com/advertising-and-marketing/11-inspiring-adverts-that-rely-on-optical-illusions/#
http://www.moillusions.com/category/billboard-optical-illusions
http://www.businessinsider.com/18-ads-that-changed-the-way-we-think-about-women-2012-10?op=1
http://www.illusions.org/
http://www.dailymail.co.uk/femail/article-2260101/Hairy-clever-Garniers-gender-bending-optical-illusion-adverts-products-women-AND-men.html
http://gawno.com/2009/05/optical-illusions-in-advertising/
http://www.puzzles.ca/optical_illusions.html
http://www.bbc.co.uk/science/humanbody/mind/interactives/isseeingbelieving/more_information.shtml
http://library.thinkquest.org/J0110336/lines.htm
http://ad-itude-online.blogspot.com/2009/08/optical-illusions-in-advertising.html
http://en.wikipedia.org/wiki/Propaganda
http://en.wikipedia.org/wiki/Advertising
http://en.wikipedia.org/wiki/Livy
http://en.wikipedia.org/wiki/Optical_illusion
http://pzrservices.typepad.com/vintageadvertising/vintage_movie_posters/page/6/
http://grainedit.com/2010/02/23/tom-eckersley/
http://www.ted.com/talks/beau_lotto_optical_illusions_show_how_we_see.html
http://www.ted.com/talks/al_seckel_says_our_brains_are_mis_wired.html
http://inspiredology.com/graphic-design-through-the-decades-the-%E2%80%9990s/
http://www.techgatherer.com/design-flashback-13-delicious-posters-from-the-1970s/
http://www.pixel77.com/print-ad-designs-through-the-decades-the-60s/
http://www.artflakes.com/en/products/1940s-usa-12
http://www.vintageseekers.com/products/goodyear-soles-carousel
http://www.rare-posters.com/ameradvert1900s.html
http://www.rare-posters.com/317.html
http://cdm16003.contentdm.oclc.org/cdm/search/searchterm/Advertising%20--%20Switzerland%20--%20Posters%20--%2020th%20century./mode/exact
http://www.allposters.com/
http://en.wikipedia.org/wiki/Congregation_for_the_Evangelization_of_Peoples
http://www.freemasons-freemasonry.com/beresiner18.html
http://en.wikipedia.org/wiki/Rock_art
http://en.wikipedia.org/wiki/Relief
http://wiki.answers.com/Q/What_is_the_aim_of_advertising
http://en.wikipedia.org/wiki/Alhazen
http://www.bbc.co.uk/news/magazine-11553099
Hands’ Campaign
human hands were painted in iconic images representing countries around the world where their service is available.
AT&T
Painting by Italian body artist Guido Daniele
In promoting its show "Built for the Kill"
NATIONAL GEOGRAPHY CHANNEL
Painting by Italian body artist Guido Daniele
In promoting its show "Built for the Kill"
Copenhagen Zoo, Denmark.
Advertising Agency: Bates Y&R, Copenhagen, Denmark
Tell me,
your brain see what it's expect to see and not necessarily what exists.
Tell me I'll forget, Show me I'll remember, Involve me I'll understand
OPTICAL ILLUSION IN ADVERTISING
Instead of using computer-generated special effects, agency Dares to create optical illusions through a very simple perspective
Transport For London
Social ad by M&C Saatchi
Alcoholics Anonymous
IF THIS IS COMMON TO YOU, LOOK FOR A.A.
OPTICAL ILLUSION
Kaveh Asaadi
Visual literacy
SEEING
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