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Amazon

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by

Sophie Maa

on 12 November 2014

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Transcript of Amazon

The Facts
Surprised?
Amazon.com, Inc.
• American international electronic commerce company

• Headquarters in Seattle, Washington, United States

• The world's largest online retailer

• Started as an online bookstore - rapid diversification

• Separate retail websites for different countries/regions
Employees worldwide: 109.800 (2013)

48.1 bn US Dollar (2011)

Listed amongst the top 10 companies for code of conduct/ ethics

Offices
Fulfillment centers
Warehouses
Customer Service Centers
Software development centers
North America
Latin America
Asia
Europe
Africa
The Scandal
Working conditions
Stakeholder Analysis
Prioritizing Stakeholder Demand
Amazon and the 5 CSR Forces
Recommendations
Thank you for your Attention!
Globalization
Technology
Economic
Stakeholders
Organizational
Stakeholders
Societal
Stakeholders
Customers: online, worldwide

Competitors: eBay Inc., Netflix, Apple Inc., Barnes & Noble, Inc., Wal-Mart.com USA, LLC.

Various worldwide distributors and suppliers
Employees: contract and permanent workers


Management and CEO


Corporate and regional level
Workers Unions (Ver.di)

Government (Angela Merkel, Salary Regulations)

Public voices (ARD, Die Zeit, etc.)
Growing
Affluence
Ecological
Sustaina-bility
Globali-
zation
Information
Technology
Brands
Increasing CSR Importance
Amazon & CSR
Window of Opportunity
Impact on Strategy
Recommended Actions

Integration in Corporate Culture
Sustainability report
Real actions – no Green-washing!

Implications
Price and Quality
Unethical Behaviour
Shifting pattern of societal expectation

Reaction to the claims
Visible in everyday life

No sustainability reports
Tripping point

Gaining worldwide costumer loyalty
Free Flow of Information

Rating
Image of the cooperation in the eyes of its stakeholders

Possibility to loose stakeholders
Werther, W. B., Jr. & Chandler, D. (2011): Strategic Corporate Social Responsibility - Stakeholders in a Global Environment, 2nd Edition, SAGE Publications, Inc.

http://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html

http://ard.de

http://amazon.com
References
Full transcript