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Investment in Germany

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Patrick Hammelmann

on 25 April 2013

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Transcript of Investment in Germany

Investment in Germany International Business Policy Agenda Why Germany? The German Market - Demographics and Consumer Behavior Overview of the country How to invest? General economic data (2011) Why Germany? What is special about the German market? How to invest? Form of government: democratic parliamentary federal country Head of the country: President Joachim Gauck Head of the government: Chancellor Dr. Angela Merkel Parliament: Bundestag and Bundesrat Administration: 16 states Geographical area: 144,835 mi² Population: 82 million Total GDP: 3,600 billion dollars GDP per capita: 44,000 dollars GDP sources: Services (53.7 %), Industry (30.1 %), Trade (15.2 %), Agriculture (1.0 %) GDP growth rate: 3.0 % Inflation rate: 2.5 % Import of goods: 1,200 billion dollars Export of goods: 1,400 billion dollars Foreign trade balance Historic Inflation Import partners Economic role in Europe
Germany 2.57 trillion 20%
France 1.99 trillion 16%
United Kingdom 1.74 trillion 14%
Spain 1.07 trillion 9%
Netherlands 0.60 trillion 5%
Poland 0.37 trillion 3%
Czech Republic 0.16 trillion 1% Country GDP in euros Share of GDP (EU 27) Biggest branches 1. Healthcare
2. Tourism
3. Logistics
4. IT
5. Machinery and Plant Engineering
6. Electronics
7. Automobiles
8. Banks
9. Energy
10. Groceries Age structure and development Age groups 1. War generation: born between 1925 and 1940 2. Prosperity generation: 1952-1966 3. Generation X: 1967-1981 4. Generation Y: 1981-1996 Consumer behavior of generation Y Natural and fresh German products Reduced desire for convenience of products Flexible in their daily buying decisions Reduced sensitivity for prices High quality standard Strong brands are in the focus Ethnic groups and religious groups Wealth distribution Distribution of income Distribution of capital Market entry forms Mergers & Acquisitions Joint Ventures Subsidiaries
Sales/ Representative Office
Dependent Branch
Autonomous Branch Legal forms Individual Enterprise (e.K.) Partnership (GbR) Corporation (AG, GmbH) Duties, Taxes, and Standards Import law Tax Law Most important sources of legislation: the civil code, the commercial code, the act on unfair competition, the private limited companies act, and the public limited companies act Geography Mixed facts Political system Export partners Central position Infrastructure Legal certainty Innovative climate Government incentives Taxation system Highly skilled workforce Security of intellectual property rights Legal considerations Sources http://www.entergermany.com/index.html http://www.gtai.de
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