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Nowaday's buzzword: Business Intelligence
Transcript of Nowaday's buzzword: Business Intelligence
Identify less purchased/lagging products
Finding the reason behind the falling numbers
Defining the goals
React and Cause
economic and market conditions
competitors pricing, features or products etc.
Changing customers buying habit and behaviours
Influencing the market with new features and pricing
Data Mining, Data Warehouses and Data Marts
A system for storing and delivering massive quantities of data.
The sub divisions of Data Warehouses related to a certain department of the company
Data Mining/Big Data/Predictive Analytics:
software that searches through data
uses complex statistical calculations
large umbrella term
Best companies root for efficient reporting methods for a greater success(ROI)
It's not just a trend, or an advancement, its a great web of helpers
its work speaks volumes
Nowadays' buzzword: Business Intelligence
by Anqa Akram
What is Business Intelligence(BI) ?
: The techniques, soft wares and methods employed to support decision making in business.
Going from raw data to legible information in order to facilitate business decisions.
: Right Information, at the right time in the right hands in order to understand data quickly.
Reading, processing(filters,sorts,groups and performs calculations) and summarizing data.
A structured template for the users to display their particular details, consuming activities, e.g, different bills, ATM receipt.
Ad hoc Reporting:
Easy report making by users
No training required
drilling in to data any time
Empowering the consumers
OLAP(Online Analytical Processing)
Pre-Calculated and pre-structured data set
Multidimensional access of data
functions: 1-Roll-up(Aggregate) 2-Drilling 3-Slicing etc.
High Level or aggregate view of an organization
Preferred for the executives
function of drilling in.
Often a composition of the previous reporting methodologies
ETL stands for Extract, transform and load
Architecture of Business Intelligence on the basis of Data Management
Data Mining determines relationships amongst "internal" factors :
With data mining, a retailer could use point-of-sale records of customer purchases to send targeted promotions based on an individual's purchase history. By mining demographic data from comment or warranty cards, the retailer could develop products and promotions to appeal to specific customer segments.
BI needs by position
BI Needs on the basis level of detail
Typical BI implementation
Data Entry Systems:
Customer Relation Management (CRM)
Defect tracking system
Website registration/Shopping carts
Training on how to use reporting system
's hand at the
that allows them to
understand the data quickly
to make the
in giving them
ROI(Return on investment)