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Community Manager

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by

Raúl Granados

on 26 March 2014

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Transcript of Community Manager

Misceláneas
Días especiales
Campañas especificas
Imágenes Tipográficas
Imágenes Conceptuales
Flyers
FB Cover Photo
Tarjetas de Presentación
Community
Manager ...

General Objective
FODA
Strengths
Social media is an opportunity of approaching and loyalty to the customer
It is a tool that provides to every person the chance of "listening - talk and contribute
Strategies to build your brand status
Allows you to perform a marketing strategy to an specific target
Low cost
Opportunities
Relevant and attractive content
More people and more companies are using social media as a way to offer their product or service.(Facebook, Twitter, YouTube)
Technology which allows people to stay connected 24/7. (Smartphones, tablets, PC)
Weakness
Requires every day, every time updates
Demands a very careful filter of the market target
This is a underestimate tool for most of people
Threats
Hackers
A strategy with a low perform caused by no knowledge of this tools
The most famous social networks in El Salvador
Facebook
Twitter
Youtube
Why social media for your business?
Facebook is the best way to offer your product (7 out of 10 people prefer this social network)
Most of the Facebook users are older than 18 years old; Which means that they can afford their own stuffs
A regular user spends every day at least 55 minutes of his time
Twitter is a platform for punctual and direct messages
An easy way to measure your effectiveness
Useful tool to create campaigns that generate loyalty
72% of the interviewers check social media every day
Specific Objectives
Build a relationship
Increase awareness
Increase shopping intention
Find business partners
Attract and mantain user
Increase billing
Attract - Engaged - Sales
Be the link between brands and consumers, responsible for creating and implementing strategies to attract users to Social Networking
Package 1
Facebook Management:
- 2 wall post on a daily basis
- Profile picture and cover photo weekly update
- Upload articles provided by the client
Premises photography (design and edit photography)
3 new tweets every day (spelling and grammar preview)
Customer interaction ( FB Inbox, FB chat, Twitter DM)
Package 2
Facebook management:
- 4 wall post on a daily basis
- Profile picture and cover photo weekly update
- Upload articles provided by the client
Premises photography (design and edit photography)
4 new tweets every day (spelling and grammar preview)
Customer interaction ( FB Inbox, FB chat, Twitter DM)
YouTube channel, 2 corporate videos every month of every winner
Email Marketing
Design of a monthly flyer and poster (printing follow-up)
Tarjetas de Presentación
Facebook Management:
- 2 wall post on a daily basis
- Profile picture and cover photo weekly update
- Upload articles provided by the client
Premises photography (design and edit photography)
3 new tweets every day (spelling and grammar preview)
Customer interaction ( FB Inbox, FB chat, Twitter DM)
Package 1
$150
Facebook management:
- 4 wall post on a daily basis
- Profile picture and cover photo weekly update
- Upload articles provided by the client
Premises photography (design and edit photography)
4 new tweets every day (spelling and grammar preview)
Customer interaction ( FB Inbox, FB chat, Twitter DM)
YouTube channel, 2 corporate videos every month of every winner
Design of a monthly flyer and poster (printing follow-up)

Package 2
$250
Full transcript