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The Evolution of Gender Roles

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Jessica Brittain

on 16 October 2012

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Transcript of The Evolution of Gender Roles

The Evolution of
Gender Roles By: Jessica, Caleb, Leah
and Nicholas Late 1930's and 40's Early 1930's 1940's 1960's 1970s 1950's 1980's women were portrayed as homemakers with sex appeal
examples of this are seen in the Maidenform bra advertisements During WWII women became effective workers
took care of "men's work" while they were away at war the role of women diverts back to the "typical housewife" Background What does the "I dreamed" campaign by Maidenform say about women?
Do you think women accepted this image?
As a woman would you want to be portrayed like this?
As a male do you think this is an accurate or appropriate representation of women? What does the transition from "Rosie" to "Jenny on the Job" say about the roles of women over time?
Does the stereotype that women are second to men apply to the image of "Rosie? What does this video suggest about women? Background social and political movements
Vietnam War
JFK assassinated
sit-ins and discrimination protests
Civil Rights Act of 1964
MLK assassinated direct American intervention in Vietnam stops
Watergate Scandal and Nixon's resignation What do you think? Based on the images and background information you have seen, how has the stereotypical image of women changed?...Or has it even changed? WWII brought women more power
While men were at war, the women took over their roles
mostly industrial jobs in Textiles and machinery
women were usually shown in the media as less "muscular" Wonder woman was a prime example of how the change of women portrayed in the 1940’s occurred.
First appearing in 1941, Wonder woman was an example of women representing independence and strength without men.
This was a good example of how women’s views of how they should be perceived were changing from “a damsel in distress” attitude to a more powerful and independent member of society.
In the bottom right corner of the image notice that the artist displays a woman president 1000 years from the time of illustration. This is perhaps one of the most famous images passed around that displays women during the 1940’s.
Rosie the riveter was a poster that the American Government created as a propaganda advertisement to entice women into work during time of war.
Again, this is a good example of the transition of the stereotype of women in a kitchen or ironing to a woman in an industrial setting. "Rosie" in modern society These changes occurring in the 40’s didn’t stop after the war was over.
Today we don’t expect women to all be stay at home moms or wives, only to iron or cook.
Pertaining to media, this has ever since stayed the same.
Women are portrayed in media similar to men and no less.
Women can and do assume roles that men do, and this is now presented in media with little to no stereotyping largely due to the changes in media during the 1930’s and 1940’s. “Jenny on the job” was a series of eight posters the Government released in 1943 to teach women how to promote work safety as women assumed the men’s roles.
This wouldn’t be necessary if women weren't portrayed and stereotyped against as being lesser than men. women appear to have some personal achievement but it still isn't the emphasis of the film
example: "Pretty In Pink"- the main character Andie is a smart girl who has earned scholarships but the emphasis of the movie is her trying to get Blane, the wealthy male teenager, to go to prom with her
double standard of attracting multiple people of the opposite sex exists in 80's films too
In Desperately Seeking Susan, the main character's the "womanizer" isn't a negative role but when Susan attracts multiple people she is considered a whore 1990's-now more difficult to find negative roles of women
more emphasis on women's educational background
women make more decisions for themselves
the concept of female happiness being dependent on a male has decreased
however, women are still portrayed as sex objects because it is easier to find revealing pictures of them
Full transcript