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Beginning A Jazz Musician's Career

A study in recording and promotion
by

Shannon Stephenson

on 17 April 2013

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Transcript of Beginning A Jazz Musician's Career

A study in independent recording and promotion Beginning A Jazz Musician's Career Why Record? Get played on the radio Before Recording... Decide on instrumentation
Compose/arrange material
Reserve studio space
Hire recording engineer
Hire musicians and rehearse Promotion "Letting other people know and getting them excited about your recording" (Rapaport 5). Press Kit Ingredients Biographies (Long and Short)
Press Articles
Business Card
Quotes
CD Reach out to fans Get hired at venues Gain exposure Understand your sound Mechanical License A license to re-record a copyrighted work. The holder of the license can record a song they do not own the copyright for. Necessary for manufacture and distribution of a recording of a work (Beeching 93). Ex: I needed mechanical licenses to record and distribute 8 songs on the album. Performing Rights Organization An organization that grants performance rights on behalf of the writer/publisher and collects royalties from users (Chertkow & Feehan 93). Copyright Procedures To secure copyrights to your material, fill out the following forms and submit them with the $65 registration fee (Beeching 92). Composition: Form PA (Performing Arts) Recording: Form SR (Sound Recording) Market Research 1. Identify your genre
2. Characterize your potential audience
3. Analyze your competition Mailing Lists Fan List
Venue Lists
Clubs, Festivals, etc.
Press Lists
Radio & Print Mixing and Mastering Mixing: combining multiple sounds into two channels (stereo). During mixing, we edited out extraneous noise, adjusted levels of certain instruments, and adjusted the overall balance (Rapaport 136). Mastering: "the finishing process for a music recording" (Chertkow & Feehan 34). Disc Replication Graphic Design
Liner Notes
Special Thanks
Track Listing Bibliography Questions? Nontraditional Outlets Blogs Other organizations Small businesses Aimée, Cyrille, Roy Hargrove, Joel Frahm, Spike Wilner, Philip Kuehn, and Joe Saylor. Cyrille Aimée + Friends Live at Smalls. SmallsLive, 2010. CD.
Amanda Ruzza. Jazz Music Bassist Amanda Ruzza CD Release Performance, Zinc Bar, NYC, May 22. WebWire. N.p., 14 May 2012. Web.
Baker, Bob. Guerrilla Music Marketing Handbook: 201 Self-promotion Ideas for Songwriters, Musicians, and Bands on a Budget. St. Louis, MO: Spotlight Publications, 2007. Print.
Baskerville, David. Music Business Handbook & Career Guide. 9th ed. Thousand Oaks, CA: Sage Publications, 2010. Print.
Beeching, Angela M. Beyond Talent: Creating a Successful Career in Music. Oxford: Oxford UP, 2005. Print.
Bridgewater, Dee Dee, Edsel Gomez, Christian McBride, Lewis Nash, and James Carter. Eleanora Fagan (1915-1959): To Billie with Love from Dee Dee Bridgewater. Rec. 5-7 June 2009. Dee Dee
Bridgewater, 2010. CD.
Chertkow, Randy, and Jason Feehan. The Indie Band Survival Guide: The Complete Manual for the Do-it-yourself Musician. 2nd ed. New York: St. Martin's Griffin, 2012. Print.
Dalrymple, Louis C. "Judging a Book by Its Album Cover: A Study of the Relationship Between Musical Preference and Personality." Vanderbilt Undergraduate Research Journal 5 (2009): n. pag. Print.
Davis, Sarah, and Dave Laing. The Guerilla Guide to the Music Business. London: Continuum, 2006. Print.
Dearie, Blossom, Mundell Lowe, Ray Brown, and Ed Thigpen. Once upon a Summertime. Blossom Dearie. Rec. Sept. 1958. Norman Granz, 1959. CD.
Duncan, Greg, Pascal Le Boeuf, Ben Street, Lee Fish, and Michael Thomas, perfs. The Long Way. Michael Thomas. Rec. 07 June 2010. 2010. CD.
Edge, Kevin. The Art of Selling Songs: Graphics for the Music Business, 1690-1990. London: Futures Publications, 1991. Print.
Gammons, Helen. The Art of Music Publishing: An Entrepreneurial Guide to Publishing and Copyright for the Music, Film and Media Industries. Amsterdam: Focal, 2011. Print.
Hargrove, Roy, Ron Blake, Cyrus Chestnut, Rodney Whitaker, Gregory Hutchinson, Johnny Griffin, Joe Henderson, Branford Marsalis, Joshua Redman, and Stanley Turrentine. With the Tenors of Our
Time. Roy Hargrove Quintet. Verve, 1994. CD.
Hazard, Brian. "Social Media & Email Management for Musicians." Passive Promotion. N.p., 12 July 2012. Web. 01 Oct. 2012. <http://passivepromotion.com/social-media-and-email-management-for-
musicians>.
Holiday, Billie, and Ray Ellis. Lady in Satin. Columbia, 1987. CD.
Horn, Shirley, Charles Ables, and Steve Williams. I Love You, Paris. Shirley Horn. Rec. 07 Mar. 1992. Joel E. Siegel, 1994. CD.
Johnson, Kevin C. "Saxophonist Eric Person Releases First Studio Album Since 1999." St. Louis Post-Dispatch 11 Oct. 2007: Print.
Jones, Norah. Come Away With Me. Perf. Lee Alexander, Jesse Harris, Kevin Breit, Adam Levy, Adam Rogers, Bill Frisell, Dan Reiser, Brian Blade, Kenny Wollesen, Rob Burger, Tony Scherr, Sam
Yahel, and Jenny Scheinman. Norah Jones. Rec. 2001. Norah Jones, Arif Mardin, Jay Newland, Craig Street, 2002. CD.
Jones, Steve, and Martin Sorger. "Covering Music: A Brief History And Analysis Of Album Cover Design." Journal of Popular Music Studies 11-12.1 (1999): 68-102. Print.
Krall, Diana. Quiet Nights. Diana Krall. Rec. 2009. Verve Music, Diana Krall, Tomy LiPuma, 2009. MP3.
Krasilovsky, M. William., and Sidney Shemel. This Business of Music: The Definitive Guide to the Music Industry. New York, NY: Billboard, 2007. Print.
Kusek, David, Gerd Leonhard, and Susan Gedutis Lindsay. The Future of Music: Manifesto for the Digital Music Revolution. Boston: Berklee, 2005. Print.
Litchfield Jazz Festival. Money Raised for Litchfield Jazz Camp Scholarships at An Afternoon of Jazz & Friends. Litchfield Performing Arts, Inc., 09 May 2012. Web.
Potomac Jazz Project. POTOMAC JAZZ PROJECT RELEASES 2D CD: BOP, BALLADS & BLUES . Potomac Jazz. Chuck Ferrell and Stan Hamrick, 09 June 2007. Web.
Rapaport, Diane Sward. How to Make & Sell Your Own Recording: The Complete Guide to Independent Recording. Upper Saddle River, NJ: Prentice Hall, 1999. Print.
Simone, Nina. Nina Simone and Piano! Nina Simone. Rec. Sept.-Oct. 1968. RCA Victor, 1969. CD.
Vaughan, Sarah. The Complete Roulette Sarah Vaughan Studio Sessions. Mosaic Records, 2002. CD.
Vaughan, Sarah, Hal Mooney, Count Basie, Quincy Jones, Kirk Stuart, Charles Williams, and George Hughes. Ultimate Sarah Vaughan. Sarah Vaughan. Verve, 1997. CD.
Večerek, Kryštof. "Alternative Marketing Strategies in the Music Industry as a Reaction to the Influence of the Internet." (2011).
Wolff, Robert. How to Make It in the New Music Business: Lessons, Tips and Inspiration from Music's Biggest and Best. New York, NY: Billboard, 2004. Print. (Beeching 86) (Rapaport 6-9) Photo: www.jazz.com Photo: www.concertshots.com Photo: www.allaboutjazz.com Photo: www.smallsjazzclub.com Image: www.newpants.com (Rapaport 9-14) Social Media (Chertkow & Feehan 221-238; Beeching 124-126) "Fans now expect musicians to have twitter accounts" (Chertkow & Feehan 221).

"...With online tools, we now have more ways to help fans connect with us and with each other" (Beeching 125). Selling Music Image: diymusician.cdbaby.com Image: nefariousrealm.com (Beeching 115) Recording Be patient as levels are set Bring food and water A solid rehearsal saves time and money Practice listening to yourself play/sing before the session Photo: Gene D'Andrea Images: www.oasisdisc.com Press List Examples WRTI 90.1WRTI-FM1509 Cecil B. Moore Avenue, 3rd FloorPhiladelphia, PA 19121Bob Craig (Voices in Jazz, Sunday 3-6 pm) bobcraig@wrti.orgBob Perkins (Jazz with Bob Perkins) bob@wrti.orgJ. Michael Harris (The Bridge, Friday 10 pm-2 am) jmichael@wrti.orgJeff Duperon (Jazz with Jeff Duperon, Friday 6-10 pm) (Straight Ahead, Saturday 6-9 pm) (Sunday Jazz with Jeff Duperon, Sunday 8-12) Duperon@wrti.orgMark Quinlan (Jazz Through the Night, 12-6 am, 2-6 am)Maureen Malloy (Jazz with Maureen Malloy, M-T 9-12 pm)Zivit Shlank (Jazz Through the Night, 12-6 am, 2-6 am)Jazz Hot 11: call 215-204-8900 or email jazz@wrti.org WNCU 90.7 FM
North Carolina Central University
Box 19875
Durham, NC 27707
919-530-7445 (Main Office)
919-560-WNCU (Studio)
Salome Serena Wiley (Evening Jazz)
Aasim Inshirah (Bops, Blues and Ballads M-T 12-5 pm)
Steve Taxman (Jazz Focus, Saturday 9:30 am-12 pm)
BH Hudson (Morning Jazz 7-12 M-F) Yes! Weekly
Greensboro, NC
Ryan Snyder, Music Writer
ryan@yesweekly.com Images: twitter.com; facebook.com; reverbnation.com Images: kappadelta.com; chicagoprepster.com; dearprudence.com
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