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College Recruiting

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by

Elizabeth Skalny

on 8 August 2013

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Transcript of College Recruiting

The Hartford

College Recruiting

What are
college
students
looking
?
for
Mobility
Stability
Opportunity
Responsibility
Flexibility to move within the company
and establish a diverse set of skills.

A company that allows for advancement
and encourages personal growth,
both professionally and socially.
An outstanding history of financial excellence
with an emphasis on employee retention.
An organization that cares about more
than just "the bottom line" and a
track record for doing the right thing.
...and values its interns' and new hires'
opinions and contributions.
hi
College Recruiting Project
Summer 2013
Marlana Gomes
Matthew Shapiro
Lizzie Skalny
Deron Smith
Mandy Watson
How can The Hartford improve
its online presence and recruiting?

Online Resources

Website
Email
App
Personal Accounts
Subject Lines
Customized for Students
University
Recruiting
Current Job Opportunities
Upcoming Campus




Events
Tips &
Tools
Upcoming Campus Events
Choose your school
Upcoming Events
Date
Add to
Calendar
Networking Skills


Spring 2013 Career Fair


Tips for Panel Interview
04/13/2013


04/20/2013


05/15/2013
Don't see your school? Request more information on The Hartford's website.
n-Campus
Efforts
Clubs &

Organizations
Reach out and set up events tailored to interest groups
Campus ambassadors
ERG Match-up
Advertising jobs specific to majors and interests
Community

Service Events
Sponsor community service events and initiatives to increase presence on-campus
Involve Paralympics to showcase The Hartford's initiatives
Social
Events
Informal panel or forum for students looking for jobs or internships
Happy Hour with The Hartford
Activities
& Workshops
Develop and offer unique skills-building workshops to attract students
Extend case competition to more schools
Welcome to the
Career Fair
Larry the Stag
Bringing Larry to campus
will make our booth stand out
at the busy career fairs! It's also a
great way to promote a fun image,
not typically associated with insurance.
For some extra fun, have Larry sport the
local campus' attire!

Freebies
Offering freebies at a table or booth will help attract students. It is also
a great way to promote social media.
Diverse Panel
Having people of different ages and cultural backgrounds offers an eclectic set of experiences and a variety of answers to students' questions.
Note: Professional attire preferred.
Talking Points
History
Mobility
Ethics and CSR
Employee Resource Groups
Licensing and Departmental Exposure
Compensation
Field Trips!
Employee Referrals

Other College
Recruitment Opportunities

Advertising
Campus
Relations
Encouraging
Past Interns to
be Promoters
The
Hartford's
College Recruiting
current
efforts only
BREACH
the tip
of the
I C E B E R G.
The Hartford's current college
recruitment efforts only breach the
tip of the iceberg.
The Hartford's
Current Site
How can we
improve?
@TheHartford_URe
Connect With Us!
Follow us on Twitter:
On-campus ERG match ups
Utilize social media
to connect with students
and advertise events
Create an app and update
the website to offer a more interactive interface for
students
Bring Larry the Stag to
Campus events!

To: Jane Smith
From: Kelly Abbate
Subject: Jane, The Hartford wants you!

Hi Jane,

I am Larry Stag from The Hartford. We are currently recruiting for our summer internship positions and full-time positions from your campus. After reviewing your credentials, I think you would be a good fit for our company and invite you to apply either through our website or your campus career link!

Please come to our booth at your campus' Spring Career Fair on Thursday, March 15th. I will be there to respond to any questions or concerns you may have. I look forward to speaking with you.

Best regards,
Kelly Abbate
The Hartford
Recruiting Consultant



To: Zarb School of Business (All)
From: Hofstra University Career Center
Subject: Available positions for Marketing Majors



There are currently summer internship and full-time positions available to marketing majors at The Hartford. Please apply through the career link or through The Hartford's website.

The Hartford will also be present at this year's Spring Career Fair on Thursday, March 15th.


Hofstra University Career Center
CareerCenter@Hofstra.edu
Make the company
transparent for students
and personalize the
experience
Our Competitors
Highlight "Match Your Major" Tool
Show testimonials from past interns and experiences of new hires
Create a more interactive interface
More visibility for the "Connect With Us" form
Advertise our Social Media Outlets on the Front Page
Navigation
To receive email updates about campus visits, career fairs, and open positions, please enter the following information:

First Name Last Name


Email Address Major


School Estimated Graduation Date

Like us on Facebook:
Discover where your degree can take you with a career at The Hartford
Behind the Scenes
Claims Interns 2013 at CoPart.
An internship in Claims can be rewarding in unexpected
ways. Learn more
here
.
@TheHartford_URe
You go Matt! #internvolunteerevent #HartBeat #GivingBack
pic.twittter.com/b7TdJudNNZ
7/19/13
7/15/13
Nation, we know you've been wicked excited for our first tweet, so here it is! #thanksforthefollows
Campus Events
We are visiting the University of Connecticut for the Fall 2013 Career Fair on Thursday, September 10. Show up and look for Larry the Stag at our booth. We will be there to answer any questions and give you the latest updates about available positions. For all upcoming events, click
here
.
Your Education
Matters to Us
At The Hartford, we believe in recruiting new talent and helping our employees reach their potential through continuing education during their professional careers. We encourage and support graduate studies through our tuition reimbursement program and offer free online training courses. To learn more visit our
BRAVO
portal.
EACE:
Roadtrips to the
Real World
Full transcript