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William Wang

on 20 November 2012

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Transcript of Taobao-SWOT

Strengths 1.Advanced technology
2.Huge Capital
5.Management level
Threats 1.Strong Competitors
3.Demographic change
4.Price war
5.Hit by economic crisis
Made by: William Wang
Lydia Zhu SWOT Analysis
-Taobao Weaknesses 1.No core technology
2.No examinations for sellers
Opportunities 1.Increasing demand for e-commerce
2.Market expansion
3.merger ability
4.Innovations of new service/products
Taobao Marketplace is a Chinese language web site for online shopping, similar to eBay and Amazon, operated in the People's Republic of China by Alibaba Group.
Founded by Alibaba Group in May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan. Introduction Reference: http://en.wikipedia.org/wiki/Taobao THE END
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