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Tesla Motors

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by

Rachael Blomeley

on 28 June 2013

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Transcript of Tesla Motors

TESLA MOTORS
FINANCIAL ANALYSIS
INDUSTRY ANALYSIS
TESLA MOTORS
ratio
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
AUDI
BMW
TESLA
INDUSTRY
STRENGTHS
WEAKNESS
OPPORTUNITY
THREATS
World class performance and efficiency

Innovative Partnerships
Toyota RAV4
SolarCity

Differential features within a compelling product
17" touch screen control panel
regenerative braking

Devoted customer base
FINANCIAL RATIOS RELATIVE TO COMPETITION
THE FUTURE OF TESLA MOTORS
ELECTRICAL VEHICLE MARKET SEGMENTS
1. Environmentalists

2. Cutting edge enthusiasts

3. Long term perspective
TESLA MARKET POSITIONING
TESLA CUSTOMER SERVICE
WHAT IS TESLA?
The electric car without compromises.

Move from a gas economy towards an electric economy,

Tesla is a primary, and exclusive, sustainable solution.
A BRIEF HISTORY

The production idea was conceived by Martin Eberhard and Marc Tarpenning in July 2003

T-Zero prototype electric sports car created by AC Propulsion

Elon Musk, a South African-born entrepreneur, made a $7.5 million investment






QUICK RATIO
Tesla=0.4865 Industry Average=0.832

Tesla’s quick ratio has risen since last period by 14.65%.
incumbent auto makers

financial risk

customer acquisition
FINANCIAL PROJECTIONS
Tesla can achieve positive cash flow with sales of 8,000 vehicles per year.

Forecast within context: BMW sold about 50,000 units of its 5 series vehicles in the same year and Mercedes sold about 70,000 of its C class

4,900 units sold of the Model S in quarter 1 of this year exceeded the company’s predictions of 4,500.



SOCIAL RESPONSIBILITY AND COMMUNITY PRESENCE
PROFIT MARGIN
Net Profit Margin Tesla=(0.0099)

Industry= 0.035

Tesla Net Profit Margin Change= 97%

ACCOUNTS RECEIVABLE
Tesla’s ARD is 7.4942, much lower than the industry average of 87.7865.
PROJECTIONS
Tesla can achieve positive cash flow with sales of 8,000 vehicles per year

4,900 units sold of the Model S in quarter 1 of this year exceeded the company’s predictions of 4,500.

Gross Profit Margin is projected to increase from 17% in Q1 to 25% in Q4

Vehicle build time has been reduced by 40%




IDTechEx projects 2013 sales for the global electric vehicle industry to be 38.8 million vehicles

By 2023, that number is expected to jump to 116 million vehicles



PREMIUM EV COMPETITION
Hybrid COMPETITION
Chevy Volt (GM) - electric only range of 38 miles
Nissan Leaf - electric only range of 75 miles
MARKETING STRATEGY
The Palo Alto, California, company is breaking all the rules of automotive marketing
Stores... not dealerships
Internal marketing department
ZERO EMISSIONS. ZERO COMPROMISES.
2013 first quarter: in a three-way contest Tesla Motors pulled ahead of its two rivals, Chevy and Nissan, by a score of 4,750 to 4,421, to 3,695
Audi R8 e-tron - $150,000
only 10 cars produced

BMW i3 and i8 - $120,000
extenders required for over 60 miles

Mercedes SLS AMG Electric Drive - $400,000

Porsche Panamera S E-Hybrid
20 miles on electric

Cadillac 2014 ELR
35 miles on electric





Reliance on third party suppliers

Undeveloped and relatively unknown brand image

Recent recall

Long range driving
Innovative Service Centers
Tesla Gallery
Supercharge centers

engage customers within an untapped market

reconstruction of preconceived notions of an electric car


Owners such as
Jay Leno,
Leonardo DiCaprio,
Sergey Brin (Co-Founder of Google),
and Michael Dell
Tesla = No Customer Service

If you like service your service car, better keep it.

Owners gain access to VIP Lounges

Regenerative braking uses the vehicles kinetic energy into chemical energy, stored in the battery.
The Recovery Act:
1. reduce battery cost by 70% by 2015
2. improve the public charging infrastructure from 550 level 3 or level 3 charging stations to 20,550
3. offer a $7,500 subsidy to consumers purchasing EVS


THE BASICS



"This is one amazing car. I mean, hard-core amazing."

- The Wall Street Journal




Model S
$62,400 - $87,400
Estimated electric range is 300 miles
INCOME STATEMENT
Full transcript