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Urban Outfitters

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Celia Rose

on 4 January 2015

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Transcript of Urban Outfitters

Celia Rose


Table of Contents
1. Cover Page
2. Table of Contents
3. Introduction
4. Companies Products and Services
5. Companies Business Sector
6. Companies Competition Comparison
7. Companies Financial Status
8. Companies Management Structure
9. Biographies
10. Article #1 link
11. Article #1 analysis
12. Article #2 link
13. Article #2 analysis
14. My analysis of the company
15. Strengths and weaknesses of the company
16. My original Investments
17. My portfolio
18. My stock's performance
19. Bibliography
As a consumer who frequently purchases product from the Urban Outfitters Company, I became interested in learning more about their Company. I wanted to learn more more about a smaller company that hasn't had as much media attention than many of the others.

Urban outfitters was founded in 1970 by Richard Hayne, Scott Belair, and Gabriel Tham-Morrobel, and is based in Philadelphia, Pennsylvania. Urban Outfitters operates in the United States, Belgium, Canada, Denmark, France, Germany, Ireland, the Netherlands, Sweden, and the United Kingdom. Urban Outfitters manages several different brands including, Anthropologie, Free People, Urban Outfitters, Terrain, and BHLDN. Together, all five brands operated over 400 retail locations worldwide.

Urban Outfitters began as a college project in 1969
Richard Hayne and his wife Judy opened the shop Free People with only $4,000
Urban Outfitters does not have a label and changes it's packaging constantly.

Company's Business Sector
Top Competitors with Urban Outfitters:
Abercrombie & Fitch and The Gap
Company's Financial Status
Company's products and Services

Urban Outfitters, Inc., is a retail company engaged in the retail and wholesale of general consumer products. The company operates through retail and wholesale. The company retails through stores under the brands Urban Outfitters, Free People, Anthropologie, Terrain, and Bhldn.

Urban Outfitters, Free People, and Anthropologie stores offer women and men's fashion apparel, shoes, accessories, intimates, and gift items. The Terrain garden centers offer The company operates 190 Anthropologie store, 232 Urban Outfitters stores, 92 Free People stores, 2 Terrain garden centers, and 2 Bhldn stores in the United States and Europe. The company operates under wholesale under the Free People brand in which they design and develop apparel to other retailers and department stores in the United States.

As a consumer who frequently purchases products from the company I feel their products are quality products that are in demand for the audience they are selling to.
: Company Profile Project
Company's Management Structure
Analysis of the company
Stock Investment Portfolio
How I Became Interested :
A Brief History:
Interesting Facts:
Type of Industry:
Products and Services Offered:
Product Analysis:
Abercrombie & Fitch (ANF): Abercrombie & Fitch Co. operated as a retailers for casual apparel for men, women, and children. The company sells various products including graphic T-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear. The company operates through 842 stores in the United States and 157 stores in Canada, Europe, Asia, and Australia.

The Gap (GPS): The Gap Inc. operates as an apparel retail company. It provides apparel accessories, and personal care products for men, women, and children under the Gap. Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. It's products include maternity apparel, loungewear, sleepwear, intimates, handbags, shoes, jewelry, personal care products, and women's apparel. As of November 20th, 2014, The Gap Inc. had approximately 3,680 store locations.
The following chart is a comparison of Urban Outfitters and it's competitors Abercrombie & Fitch (ANF) and The Gap (GPS)
Competition Comparison
(ttm)- trailing Twelve Months
Urban Outfitter's total revenue and gross profit has been steadily increasing from January 31st, 2012 to January 31st, 2014. Due to the increase in popularity in the products they sell there is a greater demand for these products. The Urban Outfitters stores have also gained popularity and is growing in size as you can see the selling general and administrative costs.
Richard Hayne: Mr. Hayne serves as a Chairman of the Board, President, and Chief Executive Officer of the Urban Outfitters Inc. He helped found Urban Outfitters in 1970 and ever since has held the position of Chairman of the Board of Directors and President.
Tedford Marlow: Mr. Marlow serves as the Chief Executive Officer of Urban Outfitters Group of Urban Outfitters Inc. Mr. Marlow served as the Global President of Urban Outfitters from July 2001 through May 2010. He then rejoined the company in February 6, 2012 as the Chief Executive Officer of the Urban Outfitters Brand.
Margaret Hayne: Ms. Hayne serves as the President of the Free People Brand of Urban Outfitters Inc. since March 2007. She joined Urban Outfitters in August 1982 and has 36 years experience in the retail and wholesale industry.
Richard Hayne
Margaret Hayne
Tedford Marlow
What Can We Learn From Urban Outfitters' Rebellious Nature
Jason Mudd
What We Can Learn From Urban Outfitters' Rebellious Nature
By Jason Mudd, Contributing Writer of the Business Journals
On Many Consumer's minds is the questionable decision to sell many controversial products in the Urban Outfitters' store. One item that Urban Outfitters Inc. began selling is the blood-spattered Kent State University Sweatshirt which stirred enough concern from consumers that the shirt was taken off the website.
Urban Outfitters may not be blatantly making these mistakes but rather they are "pushing the envelope" and breaking the rules in order to rebel. Due to these controversial products many people feel morally obliged to stop and boycott purchasing items from the Urban Outfitters' Company. However, Urban Outfitters continues to strut it's rebellious strategy.
Bear of the Day: Urban Outfitters (URBN)
by Tracey Ryniec
Bear of the Day: Urban Outfitters (URBN)
by Tracy Ryniec
Urban Outfitters continues to struggle in the tough teen and young adult segment of the retail market. The Urban Outfitters Company operates 236 Urban Outfitters stores, 199 Anthropologie stores, and 102 Free People stores in the United States.
Net comparable store sales decreased 1% but each brand of the Urban Outfitters Company performed differently. Free People store sales increased 15%, Anthropologie saw store sales rise 2%, and Urban Outfitters store sales fell by 7%. the wholesale net sales soared 26%.
Currently, I would suggest not to invest in the Urban Outfitters Company at this current moment. Due to their rebellious nature and the reaccurrance of many controversial products which is subsequently bringing sales down in the teen and young adult section of the Urban Outfitters brand. However, the Free people and Anthropologie brands are bringing in an increase in store sales which may be a positive thing for investors in the future.
My original investment in the Urban Outfitters Company was $3075 in 100 shares of stock at the price of $30.75. If I were to sell all 100 shares today (at 35.10) a share, I would have sold them for $3,510, a profit of $435. i invested in a Bull market because I made money on my investment.
I would recommended purchasing the Urban Outfitters inc. products. Each Brand Free People, Anthropologie, Urban Outfitters, Bhldn, and Terrain Garden Centers all offer different products and styles to meet everybody's needs. However, Due to the controversial products sold in the Urban Outfitters brands I would have to say that's unacceptable even if they are just trying to keep their rebellious forte.

Variety of products from women's apparel to Garden plants
A strong and secure management structure with no change to make investors nervous
Good customer service and help
Urban Outfitters' has a larger Quarterly revenue growth of 0.05 than it's competitors (ANF) (GPS)
Controversial products bringing store sales for the Urban Outfitters brand down
The Urban Outfitters brand is having a rough time selling to teens and young adults

#1 Stock Investment:
Stock name: Twitter Stock symbol: TWTR
Date Purchased: 10/23/2014
Buy in Price: $50.02 # of shares: 700
Original Net Value: $35,014

#2 Stock Investment:
Stock Name: Urban Outfitters Stock Symbol: URBN
Date Purchased: 10/23/2014
Buy in Price: $30.75 # of shares: 100
Original Net Value: $3075

#3 Stock Investment :
Stock Name: Amazon Stock Symbol: AMZU
Date Purchased: 10/23/2014
Buy in Price: $315.54 # of Shares: 20
Original Net Value: $6310.80

#4 Stock Investment:
Stock Name: Google Inc. Stock Symbol: GOOGL
Date Purchased: 10/23/2014
Buy in Price: $555.94 # of Shares: 60
Original Net Value: $33,356.40

#5 Stock Investment:
Stock Name: Facebook Inc. Stock Symbol: FB
Date Purchased: 10/23/2014
Buy in Price: $80.50 # of Shares: 50
Original Net Value: $4025

Total Net Value of Entire Portfolio Investment:
My Original Investments
*Performance of my original Investments from 10/23/2014- 1/4/2015
Original Investment Performance Net Gain or Net Losses
(# of shares and (# of shares and
total price paid) total price sold for)

Twitter 700 shares, 700 shares,
(TWTR) $35,014 $25,592 - $9,422

Urban Outfitters 100 shares, 100 shares,
(URBN) $3075 $3,510 + $435

Amazon 20 shares, 20 shares,
(AMZU) $6,310.80 $6,170.40 - $140.40

Google 60 shares, 60 shares,
(GOOGL) $33.356.40 $31,773 - $1,583.40

Facebook 50 shares, 50 shares,
(FB) $4,025 $3,922.50 - $102.50

Total Investments $81,781.20 $70,967.90 - $10,813.30

*Graph of original investments compared to their performance
Works Cited
"Google Finance." : NASDAQ:URBN Quotes & News. Google, n.d. Web. 04 Jan. 2015.
Mudd, Jason. "Urban Outfitters' Rebellious Nature: What We Can Learn from It - The Business Journals." The Business Journals. N.p., n.d. Web. 04 Jan. 2015.
Ryniec, Tracy. "Bear of the Day: Urban Outfitters (URBN)." Yahoo Finance. N.p., n.d. Web. 04 Jan. 2015.
"Urban Outfitters Inc (URBN.O) People | Reuters.com." Reuters. Thomson Reuters, n.d. Web. 04 Jan. 2015.
"Urban Outfitters." Wikipedia. Wikimedia Foundation, n.d. Web. 04 Jan. 2015.
Yahoo Finance. Yahoo, n.d. Web.
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