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American Express

Last layout ever

Yonghun Ma

on 25 January 2012

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Transcript of American Express

Layout and Copywriting Group project Advertisement we chose: Problem No clear benefit Not directed one-to-one BORING~ Solution connect AMERICAN EXPRESS with better benefit Benefit Points Rewards Faster? Why not? It’s faster than to pay with cash Shiny? Haha! Just kidding BIG IDEA You don't have to think about it When you use AMERICAN EXPRESS,
you don't have to worry about adding 13%
of tax or searching for another penny or quarter. You don't have to think about it Why do you waste your valuable time when costing out small purchases? Why do you waste your morning time to buy a coffee in a long line and make other people wait longer by using coins? TV story board 1 Marathon TV story board 2 Swipe 'n Go. Anywhere Horse racing TV story board 3 "Swipe 'n GO" Target Market Adults 35+ HHI 75,000+ Busy lifestyle Active lifestyle Print Advertisements Conclusion One is the loneliest number
so buy more with... and Swipe 'n GO Thank you!
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