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Music industry research

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stacey handley

on 22 October 2013

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Transcript of Music industry research

The live music industry covers all areas from performing musicians to audio engineers to tour managers and venue owners.
Performing musicians
Live audio engineering
Tour manager
Venue owner
Are those who the audience come to see, and without them there would be no live music industry. live musicians have to not only be able to play good music but also captivate an audience.
An audio engineers job at a live show is to ensure that everything sounds as it should. to be a live engineer you need to be able to think quickly, have a solid understanding of your equipment, be professional and prepared.
A tour manager organizes everything and anything to do with the tour. For example the tour manager organizes how the band and equipment will get from A to B, accommodation for the band and those traveling with them, communicate with venue owners etc.
Audio engineer
Performing musician
Economic value of the industry
Links to other industries
Products and services within the industry
sectors of the music industry
Audio engineers, producers, studio owners and performing musicians are all involved in the recording sector of the music industry.
A venue owner is anyone from a cafe owner who has bands play small shows to the owners of huge stadiums hosting large concerts.
Working in radio as an audio engineer involves tasks such as
Festival hall Melbourne
Audio engineers often work with musicians who are just starting to record a "demo CD" which can be described as a sort of rough copy so that the new musicians can get their music out to the public and hopefully get noticed by record labels.
Once a band or artist is known and has the support of a recording company they can then record their own debut album and if it is successful many more after that.
Creating musical strings. (play lists or programs for a show)
and live broadcasts
working with sound in TV involves
Sound tracks
live broadcasts
sound tracks and
sound in movies
sound recordists
record all of the required sound from the set scene by scene
synchronizing audio and video
producing scores and sound tracks
Careers in the music industry
The hospitality industry benefits from the music industry particularly live music as thousands of people attend festivals and concerts annually and the majority of whom will want to eat at some stage.
People will travel for a good show. A big festival or concert will bring hundreds or thousands of people to a city or town. These people need somewhere to stay and will often visit local attractions whilst there.
Retail is involved mostly in the sale of merchandise and CD's. Bands and artists usually have their own posters t-shirts etc for fans to purchase. The retail industry gains some profit from these sales.
Manufacturing is the production of Cd's for sale. the manufacturer makes about $2 or $3 dollars per CD.
Live Touring
Live touring contributes more that a billion dollars annually
Recordings and music videos
Around half a billion dollars in 2009 and has grown considerably since then.
The music industry directly employs more than 300,000 people
In 2007 the australian music industry was the 7th biggest in the world and has continued to grow since then. This is reinforced by the fact the 30% of australians 15 years old and over will go to a large show.
Artist royalty
Composer royalty
Cost of manufacturing the CD
Advertising costs
Manufacturing mark up
Per CD
$2 - $3
$2 - $3
$7 - $9
Stores purchases CD for
Stores mark up for profit
$10 - $12
Final cost to purchase CD from a store
Costs involved in making a CD
Audio engineers are often owners or part owners of the studio they work in. To be a audio engineer working in a studio good people skills are needed as it is your job to try and make an artists music sound as they want it.
Live engineers mix live shows. this can be a little more difficult because things could go wrong at any second and you have to know how to fix it right away.
As a performing musician you are paid to play music, it can be either your own music or covers of other peoples songs. Original artists are usually more successful than cover artists and are the ones who generate the most money for the industry.
Performing musicians often start out playing small shows and then eventually get popular enough and enough money to record a demo CD and eventually a album.
A composer writes original music for all sorts of reasons. Composers do not always perform their own music, sometimes a composer will write a song or piece of music and sell it to another artist to perform.
Composers write anything from pop songs to scores for musicals or jingles for TV adds.
Major industry bodies
Music and the change of social norms in Australia over time
workers rights and responsibilities
Music Industry Research
It is the workers responsibility to preform to the best of their abilities if improvements are possible but aren't made the employer in extreme cases has the right to terminate employment.
if you are contracted to work part time or full time your employer cant send you home without pay just because it is quite. if you are only on casual employment than they do have the right to send you home.
your employer cant force you to work unreasonable hours or over time other than those stated in your contract.
Established in 1926 APRA are the ones who ensure that over 73,000 Australian and New Zealand composers, song writers, musicians and the like receive the award in form of payment whenever their music is used (bought, played, covered etc.)
ARIA (Australian Recording Industry Association) are well known in Australia mainly for their annual ARIA music awards that celebrate Australian music and the ARIA charts of popular music. ARIA also collect and record statical information and support the australian music industry.
Career Pathway
Audio Engineer
Microphones are an essential tool within the music industry.
A well known and reliable brand within the industry is Shure. Shure produce all types of microphones for all purposes.
Amplifiers are another important part of this industry. Common brands are Marshall VOX Fender and Orange.
There are hundreds of different brands of guitars and it usually depends on artists personal preference and genre as to what brand and type they play.
Although popular brands are Fender Gibson and Martin.
Union, Employer and Professional association
The Musicians Union of Australia are there to protect and support australian musicians and those working in the music industry.
Festival organizers like Ken West (organizer of the "Big Day Out" festival) hire numerous audio engineers, musicians and roadies annually.
Professional associations are those such as APRA and ARIA who were mentioned earlier.
men at work
ice house
Music influences our social norms in more ways than you would expect. Musicians get noticed by being different and standing out. If this works and an artist becomes popular then a trend or look is created that is followed by the fans and is then spread throughout the population. Theses trends can be anything from the way people dress to the way they behave.
Technology is a crucial part of audio engineering, and has evolved substantially over the years. Both in live and studio enviroments, Audio enginers can work either for themselves in studios, for a larger studio or live music company or tour with learge bands,
Beatles in a recording studio late 60s
Recording studio used today
Keeping up to date with the technology in this industry is important as it is constantly changing and creating new opportunities and jobs within the industry. The more things created and updated in the industry the more things an audio engineer can do for an artist.
Technology and its development of within the industry.
As new technology is created quality of sound is increases as is your skill set.
Microphones aren't the only developments that have bee made amplifier speakers and mixers have also evolved substantially.
Technology has evolved from crackly microphones in studios with interference and outside sound to microphones that are unbelievably clear and studios so quiet the re verb needs to be added to give a fuller sound. better recording programs and the emergence of DAWs (Digital Audio Work spaces) have also greatly increased the quality of the recording industry.
The creation of midi/usb device has increased the efficiency, quality and accessibility of recording. it allows for audio to be recorded directly on to DAW software on a laptop or computer something that has greatly improved the industry quality and diversity.
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