Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Gestalt Theory

No description

Rachael Burriss

on 22 August 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Gestalt Theory

The Gestalt Theory
-The term Gestalt means "unified whole" and is a psychology term developed by German psychologists in the 1920's.
-It refers to visual perception that attempt to identify how people tend to organize visual elements into groups or "unified wholes" when certain principles are applied
What is the Gestalt Theory?
-The particular portion of space occupied by something
-The spatial property of a place where something is situated
- The placement of objects
-Proximity occurs when elements are placed close together and they tend are perceived as a group.
-Also referred to as Figure and Ground, overlapping is simply using the ideas of transparency and opacity to form and differentiate images and objects.
-Closure occurs when an object is "incomplete" or a space is not completely inclosed.
-If enough of the shape is indicated, people perceive the whole by filling in the missing information.
-Size contrast refers to size comparisons of the internal parts of the composition.
-Just like in regular contrast, interest occurs when differing parts interact together, size contrast is simply just varying sizes of objects/parts interacting together in a composition.
Size Contrast
-Also seen as Continuation, occurs when the eye is compelled to move through one object and continue to another object.
-By creating movement through objects, you are using implied movement through rhythmic formations of elements.
By arranging objects in a particular way, value occurs visually.
For darker values, objects are placed closer together and may overlap
For lighter values, objects are spaced farther apart to increase the amount of figure and ground between them
Texture is the quality and characteristic of a surface.
Implied texture is the arrangement of elements to give the "appearance" of texture
Tactile texture is real, physical texture
The principles are:
Size Contrast
These 6 squares are placed without proximity. They are viewed as separate shapes.
When the squares are given close proximity, unity occurs. While they continue to be separate shapes, they are now viewed as one group.
The eye differentiates an object from its surrounding area.
-The Figure is the form, silhouette or shape (Positive Space)
-The Ground is the surrounding area (Negative Space)
Gestalt Theory
-Complete the handout thoroughly to practice each principle of gestalt.
-Your designs do not have to be extremely detailed as long as you've successfully mastered the principle concept.
Full transcript