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Gestalt Theory

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by

Rachael Burriss

on 22 August 2016

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Transcript of Gestalt Theory

The Gestalt Theory
-The term Gestalt means "unified whole" and is a psychology term developed by German psychologists in the 1920's.
-It refers to visual perception that attempt to identify how people tend to organize visual elements into groups or "unified wholes" when certain principles are applied
What is the Gestalt Theory?
-The particular portion of space occupied by something
-The spatial property of a place where something is situated
- The placement of objects
Position
-Proximity occurs when elements are placed close together and they tend are perceived as a group.
Proximity/Grouping
-Also referred to as Figure and Ground, overlapping is simply using the ideas of transparency and opacity to form and differentiate images and objects.
Overlapping
-Closure occurs when an object is "incomplete" or a space is not completely inclosed.
-If enough of the shape is indicated, people perceive the whole by filling in the missing information.
Closure
-Size contrast refers to size comparisons of the internal parts of the composition.
-Just like in regular contrast, interest occurs when differing parts interact together, size contrast is simply just varying sizes of objects/parts interacting together in a composition.
Size Contrast
-Also seen as Continuation, occurs when the eye is compelled to move through one object and continue to another object.
-By creating movement through objects, you are using implied movement through rhythmic formations of elements.
Movement
By arranging objects in a particular way, value occurs visually.
For darker values, objects are placed closer together and may overlap
For lighter values, objects are spaced farther apart to increase the amount of figure and ground between them
Value
Texture is the quality and characteristic of a surface.
Implied texture is the arrangement of elements to give the "appearance" of texture
Tactile texture is real, physical texture
Texture/Pattern
The principles are:
Position
Proximity/Grouping
Overlapping
Closure
Size Contrast
Value
Movement
Texture/Pattern
These 6 squares are placed without proximity. They are viewed as separate shapes.
When the squares are given close proximity, unity occurs. While they continue to be separate shapes, they are now viewed as one group.
The eye differentiates an object from its surrounding area.
-The Figure is the form, silhouette or shape (Positive Space)
-The Ground is the surrounding area (Negative Space)
Gestalt Theory
Practice
-Complete the handout thoroughly to practice each principle of gestalt.
-Your designs do not have to be extremely detailed as long as you've successfully mastered the principle concept.
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