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Modelo Canvas McDonalds

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Alfredo Nasser

on 26 August 2013

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Transcript of Modelo Canvas McDonalds

Modelo Canvas
Mc Donald's
Socios Clave
- Empresas que ofrecen experiencias (hoteles, spas, restaurantes...)
Actividades Clave
- Marketing
- Gestión de socios
Recursos Clave
- Plataforma Online para gestión de experiencias
Propuesta de Valor
- McExperiencia: Disfruta de una experiencia con tu McMenú
Relación con los Clientes
- Autoservicio (el usario escoge la experiencia de la web)
Segmento de Clientes
- Mercado de masas
Canales de Dist. y Com.
- Televisión
- Internet
- Establecimientos de McDonald's
Estructura de Costes
- Costos habituales del negocio
- McMenú
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