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2013 AFPeeps in San Diego!
Transcript of 2013 AFPeeps in San Diego!
Creating Great YouTube
Content With No Budget How to win a CAR!
(and other social media contests) Case Studies Social Media Policies Facebook Strategies Managing Social Media in
10 minutes a day Increasing 'Likes' & Followers Klout, Edgerank &
measuring influence Facebook Basics Content Management Why Social Media matters! The benefits of blogging Small & mid-sized orgs
ROCKING social media! Who runs it?
Responsibility of your
online presence Peeps Adding Social Media to your
EVENTS Nathan Hand, Barb Talisman & Paola Ferrer 250,000,000 Twitter Basics Leah Eustace, Scott Fortnum & Ligia Pena Alice Ferris & Jim Anderson Jim Anderson & Gail Perry Scott Fortnum Lisa C. Burns, CFRE & Dave Tinker, CFRE Jim Anderson & Kirk Laughlin Nathan Hand & Dave Tinker, CFRE Jim Anderson Scott Fortnum and Kirk Laughlin Alice Ferris & John Dawe John Dawe, Derek Bechthold Sandy Rees Nathan Hand “Your company’s Social media personality should be your company’s corporate personality after exactly one beer.”
-Ross McCammon, Esquire Use Pictures
Quotes from real people
Give people a peek behind the curtain
Encourage and reinforce when others tell your story
Periodically yell “Squirrel!”
Calls to action are like “the boy who cried wolf”
Be genuine (or a very convincing actor) Always Selling
Always talking to someone else
Always asking questions
Posting things that aren’t useful
Posting on other’s walls all the time
Tweeting a list of names
No room for RTs Howdy! > > Ligia Pena & Chris LeBrun Know your org strategy donor relations
advocacy Follow, Create and Engage persona
messaging Integrate your Twitter activity with your Web strategy Some of Ligia's faves:
@uniceflive Some of Chris' faves:
@llsusa @floridahospital Jim Anderson & John Dawe Jim Anderson Over-tagging New Followers Contest selection Influencer selection Should you even try? Script the language Similar fundraising rules apply Energy
Desperation kills all Fast
Finished Set up email notifications
Link Facebook & Twitter (maybe) Check mentions & interactions from notifications
Check searches, alerts, blog reader
Schedule content from your seraches and alerts This @yourname
Not this #hashtag