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LE MARKETING EMOTIONNEL

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by

charlotte beauce

on 11 September 2010

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Transcript of LE MARKETING EMOTIONNEL

AGENDA L’essentiel du marketing émotionnel
Constat / problème / thèse / démarche
Vers une approche sensible du consommateur
Les 10 mots-clés du marketing des émotions
Proposition d’une typologie des « marques émotions »

La question de la relativité des émotions et…
La problématique du choix
La géopolitique des émotions
Le neuromarketing
LE MARKETING
EMOTIONNEL
Full transcript