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Exact Meets Magento

My presentation at the Exact Meets Magento events
by

Guido Jansen

on 16 November 2015

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Transcript of Exact Meets Magento

275+ Magento Inc. employees
4700+ extensions and growing 100-150 per month
5,000,000 extension downloads
3,000,000+ Magento core downloads
200,000+ live instances
Worldwide partners: 144 solution + 8 hosting + 55 community
Dutch partners: 21 solution + 1 industry
1.000.000+ community members
Number of commercial licenses is not disclosed but "Magento sells more new enterprise class customers in a single month than our Enterprise class competition does in an entire year!" (Magento Inc.)
Some stats
Open Software License (OSL 3.0)
Reciprocal/ copyleft
Derivative Works must themselves be licensed under OSL 3.0
Far simpler and less confusing than GPL license
I'm a from


I help companies increasing


I do this through and


I work a lot with the e-commerce platform


I work at
Lets Connect!
you can find me as:
gxjansen
Free & Paid extensions
3rd party integrations
"There's an app for that"
60+ specific Dutch extensions
Complementary services (Dutch)
(Dutch) Payment Extensions
Be at the Core of all e-commerce
Enabling the Worldwide e-commerce Ecosystem
Competition
Cost
Functionality & ability to customize
Introductions
Who am I?
Q2 2012
Magento Answers
Knowledge Base
Forum
Magento Inc.
Documentations
Webinars/ screencasts
Partners
Training
3rd party
twitter.com/ask_magento
Community
Commercial
OSL 3.0
-as is-
Basic features
Commercial License + Costs
Waranties & Indemnification
Support
Extra features
Official Dutch Partners
Products & Services
Similarities
Differences
Magento Core
Basic Features
Open Source Development Model
Magento Ecosystem incl. Magento Connect
_____________________________________________
General information
Guido Jansen aka gxjansen
Who uses Magento?
Magento Projects
Functional Design
Technical Design
Visual Design
Implementation
Templating
Custom functionality
Custom integrations
Projectmanagement
Training
Costs
Before live
After live
License
Hosting
PSP
Fulfillment
Updates
Tech Support
Customer support
Marketing
Optimization
Unique visitors / month
Orders / month
Turnover
Shop Management FTE

Implementation time
Implementation cost
Hosting cost
License cost
> 1.000
> 100
> € 100.000
0.5 - 2.0

6-8 weeks
€10,000-€35,000
€150 - €300
nvt
> 50.000
> 500
> € 1.000.000
> 5.0

14-16 weeks
> €40,000
€600 - €2,000
$14,420.-
_____________________________
Numbers from average Magento projects
Note:
Artikelen
Vacatures
Events
Bedrijvenoverzicht
Showcase
Multi
Website
Store
Domain
Language
Currency
Channel
Marketing Promotions and Tools
Analytics and Reporting
S arch En ine ptimizati n
Site Management
Catalog Management
Catalog & Product Browsing
International Support
Checkout
Shipping
Payment
Customer Accounts
Order Management
All Community features + ...
Who should use Magento?*
Community versus Commercial
_____________________________________________
___________________________
_________________________
small
< 15K
none
little
< 100k
company
start budget
webteam
experience
turnover
medium/large
10-100K
dedicated
medium/high
> 100k
Performance
What's Magento NOT?
ERP
CRM
CMS
Mailingtool
BI
Holy Grail
What makes Magento ?
Open Source Development Model
Low Development Cost
Feature Rich
Extendability
Ecosystem
What is Magento?
e-commerce platform
Basics
Yearly Dutch Magento event
300+ visitors
25+ sessions

Next event: May 29-30, 2013
meet-magento.nl
dutchento.org
twitter.com/dutchento
Popular extensions
Blog
PSP
Shipping
Templates
Language packs
Mobile
Checkout
Admin tools
Affiliates
Next...
Magento.com
ism.nl/magento
(some) documentation
webinars & screencasts
Meet Magento events
LinkedIn groups
official Magento Training
(e)books
the number one e-commerce system
Q&A
Is ......... possible with Magento?
How is Magento going to help me with .....?
Can I go to the toilet now?
Which Magento company fits my profile?
Where is the beer?
Which version should I use?
the number one e-commerce system
Do
Don't
Website
LinkedIn
Group discussions
Website evaluations
Online
One backend, multiple shops
API
A/B/MVT
Batch import/export
Several product types
Call-center order creation
Split fulfillment
Layered navigation
Product comparison
Product reviews
Multiple images
Multi lingual
Multi (automated) currency
Repeat orders
Recently ordered
Order tracking
Support for most Payment Providers
One-page checkout
Guest checkout
Multiple addresses per order
Multiple shipments per order
Free shipping with rules
Coupons
(very) flexible pricing rules
Google sitemap
URL rewrites
Meta information
Google Analytics integration
Many reports
Pitfalls
Underestimating the project
Not using (experienced) Magento partners / certified developers
Lack of functional design -> delay, more overhead
Expecting everything is cheap and easy because of 'open source'
Using lot's of extensions
Frontend design

Hosting environment

Magento configuration
9 Tips
Maintain upgradeability (don't touch the core!)
Use proper hosting
Don't use Magento as a CRM/ERP/E-mailmarketing/BI tool
Use a default template as base instead of working from scratch
Use Timeboxing/SCRUM instead of Fixed Price
Don't wait with release until it's perfect, start learning!
Use extensions for inspiration, but build your own.
Build your Magento network
Consult with Guido
Product types
Simple
Virtual
Downloadable
Grouped
Bundle
Configurable
And if you liked the show, you can place your recommendation on LinkedIn or Twitter :)
4700+ extensions
Note: extension quality
*in my opinion, on average
(B2C)
Google Search Volume
one company will never need more than one Magento installation
New
These numbers show what we -on average- encounter in daily practice.
Do not look at it the other way around!
For example: if you have > 6.0 FTE, this does not mean in any way you cannot work with Community or Professional Edition...
Magento Pricelist
as of Q2 2012
1 Year
3 Years

Add'l Prod License - 1 Year
Add'l Prod License - 3 Years

Add'l Non-Prod License - 1 Year
Add'l Non-Prod License - 3 Years

Peak Demand Server - 1 Year
$14,420
$38,934

$11,100
$29,970

$3.320
$8.964

$5.545
App Activation

Monthly App Subscribtion
Yearly App Subscribtion

App Re-submission
Source code submission
$799

$69
$699

$100
$6,995
Intern
Extern
Projecten
http://gui.do/onmagento
Presentation & Resources:
Go
Community
Enterprise

Mobile
Cognitive Psychologist
usability persuasion optimization
online sales
Training
ECG
Expert Consulting Group
Gold Support*
* Platinum support = +20%
Not in todays show:
Magento sales pitch
Talk about/ look at code
In-depth processes
e-commerce in the cloud
Introduction to Magento
Who uses it?
Why use it?
What can(t) you do with it?
Version differences
New functionality
In todays show:
Vision
Mission
Advanced ACL
Content Staging and Merging
Private sales / Limited catalog access
Rich Merchandizing Suite
CMS+
Automated E-mail Marketing reminders
Assisted Shopping
Full Page Caching
Recurring Payments
Customer attributes
SOLR Search
RMA Functionality
Persistent shopping cart
Minimum advertised price
Mobile HTML5
Backup & Rollback
Multiple Wishlists
Customer Group Pricing
Add to Cart by SKU
European Union VAT-ID Validation
Expanded Rule-based Product Relations
Auto-generation of Coupon Codes
EU Cookie Restriction
Captcha
Visitor Segmentation
Layered Navigation Pricing Enhancement
start with e-commerce
Vragen?
Waarom zijn jullie hier?
Full transcript