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ROTANA HOTELS

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by

Manisha Tejwani

on 19 November 2013

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Transcript of ROTANA HOTELS

ROTANA HOTELS



Highlights
Significance of goals in planning for expansion

Rotana's vision, values and expansion plan

Relating planning to our case


Vision
Essential for decision-making

No vision results in disastrous situations - Enron, World-com

Needs to be practical, credible and continuously updated
Rotana's Vision
“To be the Leading Hospitality Management Company recognized for its unique blend of world-class standards with genuine hospitality and for its truly treasured experiences provided for guests, colleagues and owners.” (Rotana, 2011)
Values
Qualities that transform a company's vision into reality

Hire, Train and Reward

Rotana - "L is for Long-term
I is for Innovation
F is for Friendly
E is for Ethical" (Rotana, 2011)

Expansion Plan
Goal - ‘To have a property located in every country in the region’ (Rotana, 2011)

Focus - Arab hospitality and diversity

Currently - MENA, SA & Europe

Under-development - Parts of UAE, KSA, Iraq, Beirut, Bahrain, Doha, Sudan, Morocco, Libya, Oman
Presented By:

Manisha Tejwani
Marwa Adeel
Mohd Zahid Mahraj Khan Omer Zai
Shivangi Mistry

Our opinion of Rotana’s stated


‘’ Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.’’ ( official website, 2013)

Goal 1 - Selim El Zyr, CEO, increase the number of Rotana hotels across the Middle East to 100 over the next few years

Goal 2- Nasser Al Nowais, the Chairman also aims at having a property located in every city in the Middle East

Do they meet the characteristics of well written goals?

6 main characteristics –
Written in terms of outcomes rather than actions
Measurable and quantifiable
Clear as to a time frame
Challenging yet attainable
Written down
Communicated to all necessary organizational members


S M A R T goals
What is Planning?
Planning is the process of evaluating an organizations targets and forming a detailed, realistic plan of action for meeting those targets.

The planning process consists of :-
Setting up goals
Allocating resources
Creating target-related tasks
Prioritizing targets and tasks
Forming a contingency plan

What this case teaches about planning ?
Rotana’s Strategic Planning Process, 100 properties plan.
Expansion plan, over 26 cities now.
Long term planning and futuristic approach.
Planning makes the base for any organizational goals to be achieved.

Rotana, A glimpse…
History
Established in 1992 by Nasser Al Nowais and Selim El Zyr

First operating hotel was the Beach Rotana hotel in Abu dhabi

Nael Hashweh and Imad Elias later joined the partnership


Importance of Goals in planning
Planning is the most crucial function of a manager.

Involves outlining the goals & objectives for a purpose of direction in the future.

Goals are the targets that the company desires to achieve

Plans cannot be made without goal setting

Importance of goals in Rotana’s expansion plans
“The expansion plans will see Rotana managing around 14,000 rooms across its properties by the end of 2012, and Rotana also expects a 6% occupancy rate growth next year across its portfolio of hotels in the region when compared to 2011’s figures”.

As occupancy rates increase they can invest in furnishing of more rooms

Manufacturing existing products in the room

Train and hire more staff

References



Andy Sambidge. (2013). UAE's Rotana plans to open new Saudi hotel in Q1 2014. Available: http://www.arabianbusiness.com/uae-s-rotana-plans-open-new-saudi-hotel-in-q1-2014-525557.html#.UoMkDPlmjK5. Last accessed 13th Nov 2013.

Blanchard, K & Stoner, J. (2004). The vision thing: Without it you'll never be a world-class organizaiton. Available: http://www.hesselbeininstitute.org/knowledgecenter/journal.aspx?ArticleID=74. Last accessed 12th Nov 2013.
Bogler, R & Nir, A. (N/A). Organizational Vision: The Other Side of the Coin . Available: http://www.ou.edu/cls/online/LSAL3333/pdf/orgvision_otherside_coin.pdf. Last accessed 12th Nov 2013.
Gulf News. (2012). Rotana to invest Dh2.75b in hotel expansion this year. Available: http://gulfnews.com/business/tourism/rotana-to-invest-dh2-75b-in-hotel-expansion-this-year-1.961494. Last accessed 12th Nov 2013.
John F. Dix, H. Lee “Buck” Mathews . (2002). SWOT ANALYSIS.Available: http://fisher.osu.edu/supplements/10/1470/Article_4.pdf. Last accessed 10th Nov 2013.
Lauby, S. (2010). The Value of Organizational Values. Available: http://www.hrbartender.com/2010/training/the-value-of-organizational-values/. Last accessed 12th Nov 2013.
New Charter University. (2012). Developing Mission, Vision, and Values.Available: https://new.edu/courses/principles-of-management. Last accessed 12th Nov 2013.
Peter Stimpson (2008). A level Business Studies. 9th ed. London: University Of Cambridge . 157-159

Hospitality Business News 2012,Rotana hotels reveals expansion plans for 2012,accessed 16/11/13,http://hospitalitybusinessnews.com/2012017172/rotana-hotels-revelas-expansion-goals-2012

Pujari,S 2012,What is the importance of planning in management? ,accessed 16/11/13,
http://www.yourarticlelibrary.com/business/what-is-the-importance-of-planning-in-management/903/

Rotana Hotel Management Corporation 2004, About Rotana – History, accessed 16/11/13,http://www.rotana.com/aboutrotana/history
Robbins, S, Coulter, M, Sidani, Y, & Jamali, D (2011). Management, Arab World Edition. New Jersey: Pearson Education inc. pg166-167.
Rotana group. (N/A). About Rotana - Rotana values. Available: http://www.rotana.com/aboutrotana/rotanavalues. Last accessed 12th Nov 2013.
Rotana group. (N/A). About Rotana - Vision/Brand Promise. Available: http://www.rotana.com/aboutrotana/rotanavalues. Last accessed 12th Nov 2013.
Rotana group. (N/A). Development and Expansion. Available: http://www.rotana.com/expansion. Last accessed 12th Nov 2013.
Rotana Hotels. (2013). About Rotana . Available: http://www.rotana.com/aboutrotana. Last accessed 10th Nov 2013.
Rotana. (2013). Development - Strategic Planning. Available: http://www.rotana.com/expansion/development/313. Last accessed 7th Nov,2013






SWOT analysis for Rotana
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