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kraft foods

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Amber Hutchison

on 31 May 2011

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Transcript of kraft foods

headlines: "Kraft Foods reports strong start to 2011" founded in 1903 by james L kraft global headquarters: Northfield Illinois Irene Rosenfeld : ceo Kraft makes millions of dollars every year. Kraft is the world's second largest food group, after Nestle The company's origins date to 1903, when James L. Kraft began a business selling cheese from the back of a wagon in Chicago, Illinois. In 1914 the firm started making its own cheese Kraft was acquired by tobacco corporation Philip Morris
in 1988 for $12.9 billion. In 2000 Philip Morris bought biscuit firm Nabisco, the maker of Oreo cookies, for $19.2 billion, and merged it with Kraft. Kraft has 98,000 employees and 168 plants On Aug. 4, 2009, Kraft reported an 11 percent rise in quarterly profit, boosted by people eating more meals at home during tough economic times "Make a DELICIOUS different week" In 2008 Kraft had revenues of $42 billion in 1909 it was incorporated as J.L. Kraft Bros. & Company In 1930 the company was acquired by National Dairy Products Corporation From 1980 to 1986 the company merged with Dart Industries Kraft was acquired in 1988 by Philip Morris Companies . In 2010, after lengthy and often contentious negotiations, Kraft announced that it would acquire Cadbury, a British candy company. Kraft Foods is the #1 US food company and #2 worldwide (after Nestl�). The Oscar Mayer, Kraft, Philadelphia, Maxwell House, Nabisco, Oreo, Jacobs, Milka, and LU brands all have revenues of at least $1 billion; more than 50 of its brands regularly hit the $100 million mark . Kraft's $19 billion offer for the acquisition of Cadbury became final in 2010. •Kraft Foods Europe operates in 5 core categories: Biscuits, Cheese & Grocery, Chocolate, Coffee, Gum & Candy. •25 brands more than 100 years old More than 24,000 in Kraft Foods Europe Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK & Ireland "Everything we do starts – and ends – with our consumers."
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