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Rhetorical Analysis

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by

Jessica Ruland

on 21 November 2012

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Transcript of Rhetorical Analysis

Rhetorical
Analysis ASPCA Commercial The American Society for the Prevention of Cruelty to Animals (ASPCA)is one of the largest in the world. Founded by Henry Bergh in 1866 ASPCA headquarters is located in New York City Audience:

This commercial is directed more towards people who love animals that want to make a difference in their lives. Purpose:

To tug at pet lover's heart strings to make them want to donate money to help shelter animals. Thesis:

The ASPCA commercial effectively achieves its purpose by drawing the audience in with the soft, sad, melodic music as it plays a slide show of animals that have been beaten, abused, neglected and are in need of your help. Appeals:

Pathos: Appeals to a pet lover's emotions by showing various animals that are hurt, sad and are in desperate need of your help. SPAY AND NEUTER YOUR PETS!!!!

=) The use of animals behind cages or the ones that are obviously suffering in pain bring more of a gloomy atmosphere to the commercial. The animals: Sarah Mclachlan Celebrity that helps promote animal awareness for the ASPCA and it brings more attention to the cause. Logos: Appeals to reason by stating that you don't have to do much to help these poor animals in need but donate a small sum of money a day. Background: Mood and Tone:

The ASPCA commercial sets a somber mood for the audience and also brings about a sadness tone to it.
Because of the bleak music and the pathetic animals displayed, it makes the audience feel extra sorry for them and will make them more inclined to donate. This commercial first aired in 2006. I first saw this commercial while watching a movie with my parents and I cried. Ethos: Appeals to ethics as it says that donating money to this cause is the right thing to do because it helps feed and helps in the rescuing of these animals in need before it's "too late."
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