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Transcript of Dior
Dior at Bergdorf Goodman
Designer Victoire de Castellane
from Dior's Jardin de milly la foret
Brand positioning map
7.4 billion euros
[July 1 to September 30, 2013]
29.6 billion euros
Christian Dior Perfumes Ltd. launched in 1948
Coty perfumery 35%
Pioneer of Licensing
Dior on Madison Ave in N.Y.C.
Dior is international brand with boutiques spread across at least 44 countries.
Dior can also be purchased in many luxury department stores worldwide as well as online.
Locations include countries in
The Middle East
The Oceanic Region
French Luxury Dept. Store "Printemps"
Dior in Tianjin China
Saks Fifth Avenue
Dior frequently uses actors and actresses for their ad campaigns
To Name a Few
Dior Homme on Madison Ave