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Dior

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joehayne krueger

on 14 May 2014

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Transcript of Dior

Dior Retail
Dior at Bergdorf Goodman
Designer Victoire de Castellane

from Dior's Jardin de milly la foret
collection

Dior's competitors

Chanel

Cartier
Brand positioning map
J'Adore Commercial
7.4 billion euros
[July 1 to September 30, 2013]

29.6 billion euros
fiscal year
Revenue
Christian Dior Perfumes Ltd. launched in 1948

Split ownership
Dior 25%
Coty perfumery 35%
Boussac 40%
Pioneer of Licensing
Leather goods
Accessories
Footwear
Jewelry
Timepieces
Fragrance
Make-up
Skincare
Menswear
Childrenswear
Current Licenses
Safilo Group
Hartmarx Corporation
Dior on Madison Ave in N.Y.C.
Dior Retail
Dior is international brand with boutiques spread across at least 44 countries.
Dior can also be purchased in many luxury department stores worldwide as well as online.
Locations include countries in
Africa
Asia
Europe
The Middle East
The Oceanic Region
The Americas
French Luxury Dept. Store "Printemps"
Dior in Tianjin China
Dior Retail
Bergdorf Goodman
Saks Fifth Avenue
Nordstrom
Neiman Marcus
Macy's
Sephora
Harrods(UK)
Printemps(France)
Boots.com
Polyvore.com
ShopStyle.com
Overstock.com
Dior.com
Brand Image
Dior frequently uses actors and actresses for their ad campaigns
To Name a Few
Dior Homme on Madison Ave
in N.Y.C.
Full transcript