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Transcript of Vine
Comedians, Musicians, Special effects editors
The Business of Vine
By 2017, video will account for 69% of all consumer internet traffic
Follows one or more brands?
-Technology: everyday life
-businesses use to:
show different sides
-different types: people
-different ways: businesses
-Engage in conversation
-educate or amaze
-broadcast in-store events
-New products/upcoming events
-Take people inside offices
... competitive advantage
Low budget, compact, effective videos, showcased to a larger and more diverse audience
Online tutorials for small businesses to use Vine
Creating a Wider Market
Short comedic skits
Appearances on Television and films
Us the Duo
Acoustic covers and originals
*for your pictures just put the link under the pic and real info sources here...cause he doesnt really care.
-Higher UGC = More Eyes = $$$$
Hines, K. (2013). 16 Ways Businesses Are Using Twitter Vine. Social Media Examiner. Retrieved November 8, 2014, from, http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/
Ghallo, P. (2014) Vine Stars Us the Duo Earn Oprah’s Seal of Approval. Billboard. Retrieved November 10, 2014, from, http://www.billboard.com/articles/business/6274202/us-the-duo-oprah-vine-book-of-life
Hampp, A. (2014) Folk-Pop Duo Us Becomes Vine's First Major Label Signing. Billboard. Retrieved November 10, 2014, from, http://www.billboard.com/articles/news/5944884/folk-pop-duo-us-becomes-vines-first-major-label-signing-exclusive
Stern, M. (2013) Andrew Bachelor, a.k.a. King Bach, Is the King of Vine—And Comedy’s Next Big Thing.
The Daily Beast
. Retreived November 10 201, from, http://www.thedailybeast.com/articles/2013/08/29/andrew-bachelor-a-k-a-king-bach-is-the-king-of-vine-and-comedy-s-next-big-thing.html
"Digital sleight of hand"
Types of Vine videos
Short form comedy
Pretty useful stuff !
220 Million Views
60 Thousand Shares
720 thousand followers
Edit for you
Stitching your shots together
Touch screen recording
$US 30 million
Most used video sharing app
Most downloaded free app (iOS 2013)
Time's 50 best Android app
by Alex Noel
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