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COMM 212

on 14 November 2014

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Transcript of Vine

Careers have been launched through the use of Vine
Comedians, Musicians, Special effects editors
Vine Famous
The Business of Vine

By 2017, video will account for 69% of all consumer internet traffic

Follows one or more brands?
-Technology: everyday life
-businesses use to:
show different sides
-different types: people
-different ways: businesses
-Engage in conversation
-educate or amaze
-broadcast in-store events
-New products/upcoming events
-Take people inside offices
-Recruitement strategy
-Use strategies
stay relevant
keep up
-Social media
understand trends/movements
... competitive advantage
Video Marketing

Low budget, compact, effective videos, showcased to a larger and more diverse audience
Promoting Business
Online tutorials for small businesses to use Vine

Creating a Wider Market
King Bach
Short comedic skits
Appearances on Television and films
Us the Duo
Acoustic covers and originals
*for your pictures just put the link under the pic and real info sources here...cause he doesnt really care.
-Advertising Revenue:
550 million
-Higher UGC = More Eyes = $$$$
Nike Football
Guerilla Marketing
Zach King

Hines, K. (2013). 16 Ways Businesses Are Using Twitter Vine. Social Media Examiner. Retrieved November 8, 2014, from, http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/
Ghallo, P. (2014) Vine Stars Us the Duo Earn Oprah’s Seal of Approval. Billboard. Retrieved November 10, 2014, from, http://www.billboard.com/articles/business/6274202/us-the-duo-oprah-vine-book-of-life
Hampp, A. (2014) Folk-Pop Duo Us Becomes Vine's First Major Label Signing. Billboard. Retrieved November 10, 2014, from, http://www.billboard.com/articles/news/5944884/folk-pop-duo-us-becomes-vines-first-major-label-signing-exclusive
Stern, M. (2013) Andrew Bachelor, a.k.a. King Bach, Is the King of Vine—And Comedy’s Next Big Thing.
The Daily Beast
. Retreived November 10 201, from, http://www.thedailybeast.com/articles/2013/08/29/andrew-bachelor-a-k-a-king-bach-is-the-king-of-vine-and-comedy-s-next-big-thing.html
(Hines, 2013)
Hines, 2013
"Digital sleight of hand"
Types of Vine videos
Short form comedy
Stop motion
Music or
Music "oriented"
Pretty useful stuff !
keep up
220 Million Views
60 Thousand Shares
720 thousand followers
Edit for you

Stitching your shots together

No upload

Touch screen recording
$US 30 million
Most used video sharing app

Most downloaded free app (iOS 2013)

Time's 50 best Android app
by Alex Noel
by Silva Akopian
by Olivier Seckinger
by Madangi Kandiah
by Jacqueline Breton
Full transcript