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Managing Social Media
Transcript of Managing Social Media
Who is currently managing social platforms?
Everyone is doing it.
After the Boston marathon bombings, 25% of people looked to social for info.
Who has time?
Choose the right platforms.
72% of all adult internet users are on Facebook
Follow users who rock.
SF Water, Power, Sewer (SFPUC)
City of Lenexa
City of Olathe
It's okay to be funny.
Schedule, schedule, schedule.
When social goes bad (and it will)
Don't ignore bad comments.
It's your chance to shine.
Create a standard
It's okay to make mistakes.
10% of WaterOne customers said they turn to social in an emergency
Stay professional and true to your brand.
Own your mistakes and don't insult people.
Calm down if the comments make you angry before you do respond
Turn it around and inject humor if relevant.
Visual retention is 65% vs. 10% for text.
We are hard-wired to use the human face
for a focal point for info & believability
Our voice conveys meaningful content
Emotions are contagious
Movement grabs attention
All you need is love! Well these help too...
You’re your own worst critic. Really.
Talk to the camera like you’re talking to your best friend. #LessonLearned
Be transparent and communicate.
Thanks for the idea @JoCoSheriff!