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Managing Social Media

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by

Kelly Savage

on 4 May 2016

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Transcript of Managing Social Media

Managing Social Media
Kelly Savage
Communication Specialist
WaterOne

Who is currently managing social platforms?
Everyone is doing it.
After the Boston marathon bombings, 25% of people looked to social for info.
Who has time?
Choose the right platforms.
Start small
72% of all adult internet users are on Facebook
Follow users who rock.
SF Water, Power, Sewer (SFPUC)
City of Lenexa
City of Olathe
Denver Water
Louisville Water
It's okay to be funny.
Schedule, schedule, schedule.
Awesome apps.
PicArt App
Snapseed App
Pic Stitch
When social goes bad (and it will)
Don't ignore bad comments.
It's your chance to shine.
Create a standard
It's okay to make mistakes.
Stay up-to-date.
10% of WaterOne customers said they turn to social in an emergency
Stay professional and true to your brand.
Own your mistakes and don't insult people.
Calm down if the comments make you angry before you do respond
Turn it around and inject humor if relevant.
Use visuals.
Visual retention is 65% vs. 10% for text.

We are hard-wired to use the human face
for a focal point for info & believability

Our voice conveys meaningful content

Emotions are contagious 

Movement grabs attention 

All you need is love! Well these help too...
You’re your own worst critic. Really.

Talk to the camera like you’re talking to your best friend. #LessonLearned

Be transparent and communicate.
Be creative!
Thanks for the idea @JoCoSheriff!
Follow us!
@MyWaterOne
@OurWaterOne
@WaterOne
Staff Engagement
Full transcript