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Dunk'in Donuts

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by

Carmita Winn

on 16 October 2013

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Transcript of Dunk'in Donuts

Dunkin' Donuts vs. Starbucks
Dunkin' Donuts 4 P'S
Starbucks
Well established brand name, logo, trademarkes, and copyright
Wide range of products available
Expansion
Market dominance
4 Star brand
High qulaity coffee
Starbucks 4 P's
Dunkin' Donuts
strengths
Quick services
Offers
Expanding profit margins
Cash flow from operations
Drive thru windows
high quality coffee
weakness
Low Calories option
marketing effects
Opportunities
Online sales
Consumption of coffee
economic slowdown
Threats
Increase of coffee beans
unhealthy life style
competitions
PRODUCE
Beverages
Food
PLACE
Dunkin donuts is found through-out the country
The first store was located Quincy, MA
Price
The prices are very affordable to people that also aren't employed
Use's fixed prices which allows them to produce more
Control over their supply chain to guarantee low prices
Promotion
Commercial on T.V. and Radio
Coupons and/or calendars
Advertisements in newspapers and magazines
Strengths
weakness
Deep pocket competitors
Cafe culture
Increasing number of companies competing
Product pricing
Leak of internal focus
Threats
Increasing competition from coffe shops and other ( street carts , super markets and cafes )
US market saturation
coffe price volatility in developing countires
consumer trends towards more healthy ways and away from caffine
opportunities
Large market, appeals to teens , adults and kid friendly
New products
Techological advances
Brand extension
Place
College campuses
Barnes and Nobles
Irreplacable real estate
Price
Product
Coffe
Breakfast and other foods
Allows customers to build custm recipes
1/5 cost go toward getting customers
value of sales
creats sales revenueprice determines value of sales
Promotion
mobile phone application
messaging systems
only a few commercials
social media
free wifi
uses other technology
Summary
In this society, teens are attracted to many competing companies. I decided to create my SWOT analysis and 4 P'S of marketing on two coffee shops that teens like the most
Starbucks
and
Dunkin' Donuts .
Full transcript