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Warby Parker

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on 18 September 2015

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Transcript of Warby Parker

"A new concept in eyewear"
The 4 P's of Marketing

Facebook, Twitter, Fashion Blogs, Instagram, Coverage on Fashion Magazines, Celebrities.
Danielle Levitt Project - share your story.
Follows an online-business model; branching out to retail stores.
Affordable, high-quality, fashionable prescription eyewear.
Each pair - custom fit, with anti-glare and polycarbonate prescription or polarized lenses.

Includes frame and anti-glare, polycarbonate lenses.
Free shipping, both ways.
Free 5-day trials with 5 different frames.
Selective showrooms throughout the US.
S.W.O.T Analysis
Internal Strengths and Weaknesses
Direct interaction with manufacturers maintains high quality, low cost
Fosters positive company culture - high retention rate, creative minds
External Opportunities and Threats
Overseas expansion into foreign countries
Social mission becoming more appealing to customers

Lower price, cheaper quality alternatives
Warby Parker name unfamiliar abroad
Market Product Focus
Marketing and Product Objectives
Partnership with VisionSpring
Does not focus too much on advertisement - word of mouth, blogs, reviews, Danielle Levitt Project
Target Market
Primary - both men and women who have individual income of $90,000 and above.
Not limited to primary target market - businessmen, entrepreneurs, college students, hipster-like styles
Early Adopters, Generation Y, Millennials
Points of Difference
Online Business Model
Engineers high-fashion, but affordable eyewear at the fraction of the price
Branding - high quality and affordable eyeglasses.
Online Business Model
- exceptional customer service
- free home try-on program
- 30-day satisfaction guarantee
- free shipping both ways
Small company in comparison to competition
Online business model may be unfamiliar to people
Competitor's Price Comparison
- accessible to general public
VisionSpring - Buy One, Give One
One-year no-scratch warrenty
Product Objectives
Expand their markets, internationally

Created by:
Rebecca Tedja
Sharmaine Serrano
Joyce Tang
Mario Solano
Arin Sirimongkol
Michelle Sou
Full transcript