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Justine Sacco Twitter Scandal

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by

Amber Villasenor

on 27 November 2018

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Transcript of Justine Sacco Twitter Scandal

Tweet Tweet
Justine Sacco Twitter Scandal
Audiences
IAC
South Africa/Africans
Those suffering with AIDS
All the companies IAC represents
PR Ethics
PR Plan
First Attempt: Delete it & move on

Second Attempt: Take full responsibility, apologize, defend, and connect.
Results/Review
No job
#HasJustineLandedYet
People made her fake accounts
No public sympathy
No credibility
Background
Justine Sacco, 30
InterActiveCorp (IAC)
Senior Director of Corporate Communications
By: Amber Villasenor
My Advice
A for effort, but you should've kept the Twitter!

Amber's Anchor Room
Full transcript