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Stephen Colbert: Brand Audit

The Colbert Report Brand Audit

Christie Wang

on 29 April 2010

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Transcript of Stephen Colbert: Brand Audit

"Factose Intolerant" "Greatest Living American" Wikiality - the Truthiness Encyclopedia Where do we draw the distinction between real and "fake" new? “anchorman” and the “skeptical and bemused observer” Presidential Campaign - sponsored by Doritos ? Colbert the character Irony Humor Ego "well-intentioned, poorly informed, high-status idiot" Target Audience? Program Format Cultural Relevance Brands
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