Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of craZe
Carlos, Danielle, Mike craZe What is Alcohol Industry Target Market Price Distribution Promotion Strengths -Premium Vodka, Sweetart flavored
-Teamed up with Wonka and their Nestle candy line
-Clear glass bottle, wrapped in a Sweetart wrapper
-40% alcohol content
-Multiple flavors with no certain distinction:
blue, pink, purple, and green modled after the Sweetarts themselves. -Industry generates more than $65 billion a year Spends $1 billion in advertising
-Consumer expenditure has annual growth rate of 13.3% per 5 years
-Vodka has a 13.45% growth rate in sales
-Flavored vodka experienced a 23% gain, accounted for 25% of total US vodka volume
2011: Flavored vodka increased 3.3 million 9-liter cases -Young adults ages 21 and over
-Men and women
-Middle Class -Bars
-Internationally 1 liter bottle: $21.99
1.75 L: $29.99
750mL: $17.99 -Advertised in adult Magazines
-Late night TV ads
-Adult subscriber channels
-Promotional parties at bars/clubs offering our liquor at discounted prices, certain hours of free drinks
-Twitter, Facebook, and Instagram accounts -Become a market leader in the flavored vodka segment
-Building a reputation
-Online sales; reduce regional barriers
-High social value Competition:
1 liter Absolut: $24.99-$34.99
1 liter Grey Goose: $30-$49.99
1 liter Belvedere: $29.99
1 liter Ciroc: $35.99 Weaknesses -Major competitors with established name and reputation
-Premium brand may impact buying decision for low income consumers
-Usage of vodka usually happens at night and in private premises
-Limited access to other corporate owned bars and clubs Opportunities -Strongest growth in consumption
-Number of bars continually increasing
-Vodka recorded the fastest growth of 10% in volume and 13% in current value terms in 2007 Threats -Competitors expanding into flavored vodka segment.
-Significant risks for industry
-Increasing wine consumption in the United States which is one of many subsitute products of vodka, while beer remains the main drink consumed at bars. SWOT Analysis Perceptual Map craZe?