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Rhetorical Triangle


Nick Dungey

on 14 September 2012

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Transcript of Rhetorical Triangle

PATHOS Well it breaks down
into three parts: how will you
appeal to the
emotions of
your audience? Content Language and Delivery Content Includes:
*Emotional Topics
*Tell Stories
*Use Humor
X Avoid Controversy Language Includes:
*Using Emotional
*Sensory Words Delivery Includes:
-Eye Contact
-Barriers ETHOS LOGOS The Rhetorical Triangle Language used to persuade an audience, if
these three areas aren't covered, then you
are not going to be persuasive How do you come
across as credible
and trustworthy ? How can you
be logical to
your audience? Group Group Member Member Member Member Member Member Member (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr copy paste branches if you need more.... Real Logical (cc) photo by medhead on Flickr Understandable -Progressive
Comparisons Understandable Ask Questions
Use commas
Counter Argument Use props/pictures
Facts / statistics
Personal stories You you must incorporate:
Trustworthiness, Similarity
Authority, and Reputation.
Ways to improve ethos... Way Before
*Know your audience
-Market Yourself
-Be Good

-Be Early
-Shared Experiences
-Ethos in Intro During
*Tell a Story
-Relevant Visuals
-Right Sources After
-Be Available
-Keep Promises
Full transcript