Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Types of Appeals

Rhetorical Strategies: ethos, logos, pathos

Kimberly Kroll

on 7 September 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Types of Appeals

How do they get their point across? Hmmm..Let's check out a favorite commercial. How do authors persuade you? How does this commercial make you feel? Using emotions to get your attention and persuade you is called PATHOS appeal [P]athos (Greek for 'suffering' or 'experience') is often associated with emotional appeal. But a better equivalent might be 'appeal to the audience's sympathies and imagination.' An appeal to pathos causes an audience not just to respond emotionally but to identify with the writer's point of view--to feel what the writer feels. Pathos thus refers to both the emotional and the imaginative impact of the message on an audience, the power with which the writer's message moves the audience to decision or action. Babies and puppies are often used in pathos appeals. An example of an argument that relies on logos is the argument that smoking is harmful based on the evidence that "Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer." (1)

Notice that the statement above uses specific numbers. Numbers are sound and logical.

An everyday example of an appeal to logos is the argument that Lady Gaga was more popular than Justin Bieber in 2011 because Gaga's fan pages collected ten million more Facebook fans than Bieber's.

As a researcher, your job is to find statistics and other facts to back up your claims. When you do this, you are appealing to your audience with logic-or logos. What larger word has LOGOS in it? LOGOS Appeal Ethos are ethical appeals that attempt to persuade the reader or
listener by focusing on the qualifications or the character of the
speaker. The speaker’s credibility is paramount in an ethical appeal.
Ethical appeals focus on the speaker even more than on the situation.
Examples of ethical appeals in advertising are expert or celebrity
endorsements of products Ethos Appeal Mrs. Kroll! What does this video have to do with this class? Listen and watch carefully! 1. What is the product that is being advertised?
2. In general, this product is mainly used by male / female / either.
3. The average age of people who use this product is probably
4. The apparent age of the people in the ad (if they are present) is
5. The gender of those in the ad (if they are present) is male / female / both.
6. Identify the setting of this ad (outdoors, office, classroom, etc.).
7. Briefly describe the action in the ad.
8. Describe people you know who do the actions you identified.
9. Read the written part of the ad. Rate the diction as easy / medium /
difficult / complex.
10. What is the racial or cultural group shown in this ad?
Write a statement about the audience for this advertisement.
Imagine that this ad was created for a different audience. Describe
the new audience. What would be different about this ad? What would remain the same? Why?
© 2010 We are going to watch 3 different commercials. Using the worksheet, answer the following questions about each ad. Be specific. http://www.savetheirfuturenow.com/ WOW! Check out the website's name.
Full transcript