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Types of Appeals
Transcript of Types of Appeals
Notice that the statement above uses specific numbers. Numbers are sound and logical.
An everyday example of an appeal to logos is the argument that Lady Gaga was more popular than Justin Bieber in 2011 because Gaga's fan pages collected ten million more Facebook fans than Bieber's.
As a researcher, your job is to find statistics and other facts to back up your claims. When you do this, you are appealing to your audience with logic-or logos. What larger word has LOGOS in it? LOGOS Appeal Ethos are ethical appeals that attempt to persuade the reader or
listener by focusing on the qualifications or the character of the
speaker. The speaker’s credibility is paramount in an ethical appeal.
Ethical appeals focus on the speaker even more than on the situation.
Examples of ethical appeals in advertising are expert or celebrity
endorsements of products Ethos Appeal Mrs. Kroll! What does this video have to do with this class? Listen and watch carefully! 1. What is the product that is being advertised?
2. In general, this product is mainly used by male / female / either.
3. The average age of people who use this product is probably
4. The apparent age of the people in the ad (if they are present) is
5. The gender of those in the ad (if they are present) is male / female / both.
6. Identify the setting of this ad (outdoors, office, classroom, etc.).
7. Briefly describe the action in the ad.
8. Describe people you know who do the actions you identified.
9. Read the written part of the ad. Rate the diction as easy / medium /
difficult / complex.
10. What is the racial or cultural group shown in this ad?
Write a statement about the audience for this advertisement.
Imagine that this ad was created for a different audience. Describe
the new audience. What would be different about this ad? What would remain the same? Why?
© 2010 We are going to watch 3 different commercials. Using the worksheet, answer the following questions about each ad. Be specific. http://www.savetheirfuturenow.com/ WOW! Check out the website's name.