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#MacysMakesItHappen

2013 C104 Macy's Presentation
by

Kaeli Krause

on 4 March 2015

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Transcript of #MacysMakesItHappen


step 1
step 2
step 3
step 4
step 5
Your Solution
enhance two way dialogue
use of an insider
contest via social media
Spread the Word
Enter Submission
5 Finalists
Social Media Votes
Winner & Parade
#MacysMakesItHappen
850,040
followers
430,000
followers
156,344
followers
73,056
talking about this
Emily Hoffman
"Building off trust"

"57% of Generation Y have the most trust in someone on their contact list"


"63% of millennials stay updated on brands via social media"

Courtesy of ZOG Digital Blog
Courtesy of MarketingCharts
Full transcript