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Transcript of #MacysMakesItHappen
enhance two way dialogue
use of an insider
contest via social media
Spread the Word
Social Media Votes
Winner & Parade
talking about this
"Building off trust"
"57% of Generation Y have the most trust in someone on their contact list"
"63% of millennials stay updated on brands via social media"
Courtesy of ZOG Digital Blog
Courtesy of MarketingCharts